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Career and Education Opportunities for Advertising Managers in Laramie, Wyoming

There is a wide variety of career and education opportunities for advertising managers in the Laramie, Wyoming area. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The average wage in the general category of Marketing and Advertising jobs is $27 per hour or $55,945 per year in Wyoming, and an average of $45 per hour or $92,743 per year nationwide. Jobs in this field include: recruitment advertising manager, advertising account executive, and promotions executive producer .

The Laramie area is home to two schools of higher education, including one within twenty-five miles of Laramie where you can get a degree as an advertising manager. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Laramie include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Wyoming - Laramie, WY

University of Wyoming, Corner of Ninth and Ivinson, Laramie, WY 82071. University of Wyoming is a large university located in Laramie, Wyoming. It is a public school with primarily 4-year or above programs. It has 11,920 students and an admission rate of 96%. University of Wyoming has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-seven students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Laramie, Wyoming

Laramie, Wyoming
Laramie, Wyoming photo by Decumanus

Laramie is located in Albany County, Wyoming. It has a population of over 27,523. The cost of living index in Laramie, 96, is near the national average. New single-family homes in Laramie are priced at $156,100 on average, which is well below the state average. In 2008, eighty-six new homes were built in Laramie, down from one hundred thirteen the previous year.

The three big industries for women in Laramie are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average commute to work is about 12 minutes. More than 46.7% of Laramie residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.6%, is higher than the state average.

The unemployment rate in Laramie is 3.8%, which is less than Wyoming's average of 6.8%. About 22.6% of Laramie's residents are below the poverty line, which is worse than the state average.

The percentage of Laramie residents that are affiliated with a religious congregation, 37.4%, is less than both the national and state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.

Shopping centers in the area include Campus Mall and Odd Fellows Shopping Center. Visitors to Laramie can choose from Holiday Inn, 1st Inn Gold and Woods Landing Store for temporary stays in the area.