Career and Education Opportunities for Market Research Analysts in Laramie, Wyoming
Market research analyst career and educational opportunities abound in Laramie, Wyoming. There are currently 290 jobs for market research analysts in Wyoming and this is projected to grow 41% to 400 jobs by 2016. This is better than the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Market research analysts earn approximately $21 hourly or $44,990 per year on average in Wyoming. Nationally they average about $29 hourly or $61,070 annually. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Wyoming, and not quite as good as the overall Social Sciences category nationally. Market research analysts work in a variety of jobs, including: marketing associate, product marketing manager, and account planner.
The Laramie area is home to two schools of higher education, including one within twenty-five miles of Laramie where you can get a degree as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. It will take about four years to learn to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Laramie include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
- Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
University of Wyoming - Laramie, WY
University of Wyoming, Corner of Ninth and Ivinson, Laramie, WY 82071. University of Wyoming is a large university located in Laramie, Wyoming. It is a public school with primarily 4-year or above programs. It has 11,920 students and an admission rate of 96%. University of Wyoming has bachelor's degree, master's degree, and doctor's degree programs in Business/Managerial Economics which graduated three, three, and two students respectively in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Laramie, Wyoming
Laramie is located in Albany County, Wyoming. It has a population of over 27,523. The cost of living index in Laramie, 96, is near the national average. New single-family homes in Laramie are priced at $156,100 on average, which is well below the state average. In 2008, eighty-six new homes were built in Laramie, down from one hundred thirteen the previous year.
The three big industries for women in Laramie are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average commute to work is about 12 minutes. More than 46.7% of Laramie residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.6%, is higher than the state average.
The unemployment rate in Laramie is 3.8%, which is less than Wyoming's average of 6.8%. About 22.6% of Laramie's residents are below the poverty line, which is worse than the state average.
The percentage of Laramie residents that are affiliated with a religious congregation, 37.4%, is less than both the national and state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Shopping centers in the area include Campus Mall and Odd Fellows Shopping Center. Visitors to Laramie can choose from Holiday Inn, 1st Inn Gold and Woods Landing Store for temporary stays in the area.