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Career and Education Opportunities for Public Relations Specialists in Laramie, Wyoming

Public relations specialists can find both educational opportunities and jobs in the Laramie, Wyoming area. There are currently 230 working public relations specialists in Wyoming; this should grow by 16% to about 260 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $19 per hour or $40,380 yearly on average in Wyoming. Nationally, their income is about $24 hourly or $51,280 annually. Public relations specialists work in a variety of jobs, including: marketing coordinator, public information specialist, and management analyst.

There is one school within twenty-five miles of Laramie where you can study to be a public relations specialist, among two schools of higher education total in the Laramie area. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Laramie include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of Wyoming - Laramie, WY

University of Wyoming, Corner of Ninth and Ivinson, Laramie, WY 82071. University of Wyoming is a large university located in Laramie, Wyoming. It is a public school with primarily 4-year or above programs. It has 11,920 students and an admission rate of 96%. University of Wyoming has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two and five students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Laramie, Wyoming

Laramie, Wyoming
Laramie, Wyoming photo by Decumanus

Laramie is located in Albany County, Wyoming. It has a population of over 27,523. The cost of living index in Laramie, 96, is near the national average. New single-family homes in Laramie are priced at $156,100 on average, which is well below the state average. In 2008, eighty-six new homes were built in Laramie, down from one hundred thirteen the previous year.

The three big industries for women in Laramie are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average commute to work is about 12 minutes. More than 46.7% of Laramie residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.6%, is higher than the state average.

The unemployment rate in Laramie is 3.8%, which is less than Wyoming's average of 6.8%. About 22.6% of Laramie's residents are below the poverty line, which is worse than the state average.

The percentage of Laramie residents that are affiliated with a religious congregation, 37.4%, is less than both the national and state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.

Shopping centers in the area include Campus Mall and Odd Fellows Shopping Center. Visitors to Laramie can choose from Holiday Inn, 1st Inn Gold and Woods Landing Store for temporary stays in the area.