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Career and Education Opportunities for Market Research Analysts in Cheyenne, Wyoming

If you want to be a market research analyst, the Cheyenne, Wyoming area offers many opportunities both for education and employment. There are currently 290 working market research analysts in Wyoming; this should grow 41% to 400 working market research analysts in the state by 2016. This is better than the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $21 hourly or $44,990 annually on average in Wyoming. In the U.S. as a whole, their income is about $29 hourly or $61,070 annually on average. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Wyoming, and not quite as good as the overall Social Sciences category nationally. Jobs in this field include: researcher, internet marketer, and technical marketing consultant.

There are four schools of higher education in the Cheyenne area, including one within twenty-five miles of Cheyenne where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Cheyenne include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Laramie County Community College - Cheyenne, WY

Laramie County Community College, 1400 E College Dr, Cheyenne, WY 82007-3299. Laramie County Community College is a small college located in Cheyenne, Wyoming. It is a public school with primarily 2-year programs and has 4,250 students. Laramie County Community College has an associate's degree program in Economics which graduated one student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Cheyenne, Wyoming

Cheyenne, Wyoming
Cheyenne, Wyoming photo by CommonsHelper2 Bot

Cheyenne is situated in Laramie County, Wyoming. It has a population of over 56,915, which has grown by 7.4% in the past ten years. The cost of living index in Cheyenne, 85, is well below the national average. New single-family homes in Cheyenne are priced at $129,500 on average, which is far less than the state average. In 2008, one hundred sixty new homes were constructed in Cheyenne, down from three hundred eleven the previous year.

The three most popular industries for women in Cheyenne are health care, public administration, and educational services. For men, it is public administration, construction, and accommodation and food services. The average commute to work is about 15 minutes. More than 24.5% of Cheyenne residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.5%, is higher than the state average.

The unemployment rate in Cheyenne is 6.7%, which is less than Wyoming's average of 6.8%. About 8.8% of Cheyenne's residents are below the poverty line, which is better than the state average.

The percentage of Cheyenne residents that are affiliated with a religious congregation, 47.7%, is less than the national average but more than the state average. Calvary Church, Morrie Avenue Church and Full Gospel Church are some of the churches located in Cheyenne. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.

Cheyenne is home to the Wyo Plaza and the Cheyenne Country Club as well as Cahill Park and Pioneer Park. Shopping malls in the area include Indian Hills Shopping Center, Frontier Mall and Frontier Square Shopping Center. Visitors to Cheyenne can choose from Quality Inn Cheyenne, Motel 6 and Cheyenne Super 8 Motel for temporary stays in the area.