Career and Education Opportunities for Public Relations Specialists in Cheyenne, Wyoming
Public relations specialists can find many career and educational opportunities in the Cheyenne, Wyoming area. There are currently 230 jobs for public relations specialists in Wyoming and this is projected to grow 16% to about 260 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
A person working as a public relations specialist can expect to earn about $19 per hour or $40,380 yearly on average in Wyoming and about $24 hourly or $51,280 annually on average in the U.S. as a whole. Jobs in this field include: public information coordinator, marketing specialist, and publicity expert.
The Cheyenne area is home to four schools of higher education, including one within twenty-five miles of Cheyenne where you can get a degree as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Cheyenne include:
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Laramie County Community College - Cheyenne, WY
Laramie County Community College, 1400 E College Dr, Cheyenne, WY 82007-3299. Laramie County Community College is a small college located in Cheyenne, Wyoming. It is a public school with primarily 2-year programs and has 4,250 students. Laramie County Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Cheyenne, Wyoming
Cheyenne is situated in Laramie County, Wyoming. It has a population of over 56,915, which has grown by 7.4% in the past ten years. The cost of living index in Cheyenne, 85, is well below the national average. New single-family homes in Cheyenne are priced at $129,500 on average, which is far less than the state average. In 2008, one hundred sixty new homes were constructed in Cheyenne, down from three hundred eleven the previous year.
The three most popular industries for women in Cheyenne are health care, public administration, and educational services. For men, it is public administration, construction, and accommodation and food services. The average commute to work is about 15 minutes. More than 24.5% of Cheyenne residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.5%, is higher than the state average.
The unemployment rate in Cheyenne is 6.7%, which is less than Wyoming's average of 6.8%. About 8.8% of Cheyenne's residents are below the poverty line, which is better than the state average.
The percentage of Cheyenne residents that are affiliated with a religious congregation, 47.7%, is less than the national average but more than the state average. Calvary Church, Morrie Avenue Church and Full Gospel Church are some of the churches located in Cheyenne. The most common religious groups are the Catholic Church, the LDS (Mormon) Church and the Southern Baptist Convention.
Cheyenne is home to the Wyo Plaza and the Cheyenne Country Club as well as Cahill Park and Pioneer Park. Shopping malls in the area include Indian Hills Shopping Center, Frontier Mall and Frontier Square Shopping Center. Visitors to Cheyenne can choose from Quality Inn Cheyenne, Motel 6 and Cheyenne Super 8 Motel for temporary stays in the area.