Career and Education Opportunities for Advertising Agents in Milwaukee, Wisconsin
Advertising agent career and educational opportunities abound in Milwaukee, Wisconsin. There are currently 3,320 jobs for advertising agents in Wisconsin and this is projected to grow by 18% to about 3,920 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $18 hourly or $37,510 yearly on average in Wisconsin and about $20 hourly or $43,480 per year on average nationally. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Wisconsin earn less. They earn more than people working in the overall category of Sales and Clerical nationally.
There is one school within twenty-five miles of Milwaukee where you can study to be an advertising agent, among thirty-nine schools of higher education total in the Milwaukee area. Advertising agents usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Milwaukee include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Marquette University - Milwaukee, WI
Marquette University, 615 N 11th St, Milwaukee, WI 53233. Marquette University is a large university located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,633 students and an admission rate of 65%. Marquette University has a bachelor's degree program in Advertising which graduated eleven students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Milwaukee, Wisconsin
Milwaukee is located in Milwaukee County, Wisconsin. It has a population of over 604,477, which has grown by 1.3% over the last ten years. The cost of living index in Milwaukee, 87, is well below the national average. New single-family homes in Milwaukee cost $167,400 on average, which is far less than the state average. In 2008, ninety-six new homes were built in Milwaukee, down from one hundred sixty-seven the previous year.
The three most popular industries for women in Milwaukee are health care, educational services, and finance and insurance. For men, it is administrative and support and waste management services, construction, and accommodation and food services. The average travel time to work is about 23 minutes. More than 18.3% of Milwaukee residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.0%, is lower than the state average.
The unemployment rate in Milwaukee is 10.6%, which is greater than Wisconsin's average of 7.7%.
The percentage of Milwaukee residents that are affiliated with a religious congregation, 47.5%, is less than both the national and state average. Church of the Epiphany, Saint Mark African Methodist Episcopal Church and German Full Gospel Church are among the churches located in Milwaukee. The largest religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.
Milwaukee is home to the Caroline Hall and the Wood as well as Cannon Park and Fifth Ward Playground. Shopping malls in the area include Juneau Village Shopping Center, Times Square Shopping Center and Grand Avenue Mall Shopping Center. Visitors to Milwaukee can choose from Edge-O-Town Motel, Manor House Hotel and Days Inn West Allis for temporary stays in the area.