Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Public Relations Managers in Milwaukee, Wisconsin

Public relations managers can find both educational opportunities and jobs in the Milwaukee, Wisconsin area. There are currently 640 jobs for public relations managers in Wisconsin and this is projected to grow 14% to about 730 jobs by 2016. This is better than the national trend for public relations managers, which sees this job pool growing by about 12.9% over the next eight years. Public relations managers generally plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

A person working as a public relations manager can expect to earn about $35 per hour or $74,780 yearly on average in Wisconsin and about $43 per hour or $89,430 per year on average in the U.S. as a whole. Earnings for public relations managers are not quite as good as earnings in the general category of Marketing and Advertising in Wisconsin and not quite as good as general Marketing and Advertising category earnings nationally. Public relations managers work in a variety of jobs, including: image consultant, public information relations manager, and account manager.

There are three schools within twenty-five miles of Milwaukee where you can study to be a public relations manager, among thirty-nine schools of higher education total in the Milwaukee area. Public relations managers usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations manager if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Manager

Public Relations Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.

Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.

It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.

They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.

Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.

Similar jobs with educational opportunities in Milwaukee include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training

Marquette University - Milwaukee, WI

Marquette University, 615 N 11th St, Milwaukee, WI 53233. Marquette University is a large university located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,633 students and an admission rate of 65%. Marquette University has a bachelor's degree program in Public Relations/Image Management which graduated seven students in 2008.

Carthage College - Kenosha, WI

Carthage College, 2001 Alford Park Dr, Kenosha, WI 53140-1994. Carthage College is a small college located in Kenosha, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,990 students and an admission rate of 77%. Carthage College has a bachelor's degree program in Public Relations/Image Management.

Mount Mary College - Milwaukee, WI

Mount Mary College, 2900 N. Menomonee River Pky, Milwaukee, WI 53222-4597. Mount Mary College is a small college located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,821 students and an admission rate of 58%. Mount Mary College has a bachelor's degree and a postbaccalaureate certificate program in Public Relations/Image Management which graduated three and zero students respectively in 2008.

CERTIFICATIONS

Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.

For more information, see the Association of Fundraising Professionals website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.

For more information, see the National Commission for Health Education Credentialing, Inc. website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

LICENSES

FUND RAISER, PROFESSIONAL

Licensing agency: Dept of Regulation & Licensing
Address: Direct Licensing & Real Estate Bureau, 1400 E. Washington Ave., P.O. Box 8935, Madison, WI 53708-8935

Phone: (608) 266-5511
Website: Dept of Regulation & Licensing Direct Licensing & Real Estate Bureau

FUND RAISING COUNSEL

Licensing agency: Dept of Regulation & Licensing
Address: Direct Licensing & Real Estate Bureau, 1400 E. Washington Ave., P.O. Box 8935, Madison, WI 53708-8935

Phone: (608) 266-5511
Website: Dept of Regulation & Licensing Direct Licensing & Real Estate Bureau

LOCATION INFORMATION: Milwaukee, Wisconsin

Milwaukee, Wisconsin
Milwaukee, Wisconsin photo by Towpilot

Milwaukee is located in Milwaukee County, Wisconsin. It has a population of over 604,477, which has grown by 1.3% over the last ten years. The cost of living index in Milwaukee, 87, is well below the national average. New single-family homes in Milwaukee cost $167,400 on average, which is far less than the state average. In 2008, ninety-six new homes were built in Milwaukee, down from one hundred sixty-seven the previous year.

The three most popular industries for women in Milwaukee are health care, educational services, and finance and insurance. For men, it is administrative and support and waste management services, construction, and accommodation and food services. The average travel time to work is about 23 minutes. More than 18.3% of Milwaukee residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.0%, is lower than the state average.

The unemployment rate in Milwaukee is 10.6%, which is greater than Wisconsin's average of 7.7%.

The percentage of Milwaukee residents that are affiliated with a religious congregation, 47.5%, is less than both the national and state average. Church of the Epiphany, Saint Mark African Methodist Episcopal Church and German Full Gospel Church are among the churches located in Milwaukee. The largest religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.

Milwaukee is home to the Caroline Hall and the Wood as well as Cannon Park and Fifth Ward Playground. Shopping malls in the area include Juneau Village Shopping Center, Times Square Shopping Center and Grand Avenue Mall Shopping Center. Visitors to Milwaukee can choose from Edge-O-Town Motel, Manor House Hotel and Days Inn West Allis for temporary stays in the area.