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Career and Education Opportunities for Marketing Managers in Milwaukee, Wisconsin

There is a wide variety of career and education opportunities for marketing managers in the Milwaukee, Wisconsin area. About 1,710 people are currently employed as marketing managers in Wisconsin. By 2016, this is expected to grow 11% to about 1,900 people employed. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $46 per hour or $96,090 per year on average in Wisconsin. In the U.S. as a whole, their income is about $52 per hour or $108,580 per year on average. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Wisconsin, and better than the overall Marketing and Advertising category nationally. Jobs in this field include: membership administrator, business development manager, and pricing analyst.

There are ten schools within twenty-five miles of Milwaukee where you can study to be a marketing manager, among thirty-nine schools of higher education total in the Milwaukee area. Marketing managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Milwaukee include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Marquette University - Milwaukee, WI

Marquette University, 615 N 11th St, Milwaukee, WI 53233. Marquette University is a large university located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,633 students and an admission rate of 65%. Marquette University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-seven students in 2008.

Ottawa University-Milwaukee - Brookfield, WI

Ottawa University-Milwaukee, 245 South Executive Drive, Suite 110, Brookfield, WI 53005. Ottawa University-Milwaukee is a small university located in Brookfield, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs and has 399 students. Ottawa University-Milwaukee has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing, Other Specialties, bachelor's degree.

University of Wisconsin-Milwaukee - Milwaukee, WI

University of Wisconsin-Milwaukee, 2200 E Kenwood Blvd, Milwaukee, WI 53201-0413. University of Wisconsin-Milwaukee is a large university located in Milwaukee, Wisconsin. It is a public school with primarily 4-year or above programs. It has 28,995 students and an admission rate of 96%. University of Wisconsin-Milwaukee has a bachelor's degree program in Marketing/Marketing Management which graduated forty-eight students in 2008.

Gateway Technical College - Kenosha, WI

Gateway Technical College, 3520 30th Ave, Kenosha, WI 53144-1690. Gateway Technical College is a medium sized college located in Kenosha, Wisconsin. It is a public school with primarily 2-year programs and has 7,587 students. Gateway Technical College has an associate's degree program in Marketing/Marketing Management which graduated forty-three students in 2008.

Carthage College - Kenosha, WI

Carthage College, 2001 Alford Park Dr, Kenosha, WI 53140-1994. Carthage College is a small college located in Kenosha, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,990 students and an admission rate of 77%. Carthage College has a bachelor's degree program in Marketing Research which graduated thirty-six students in 2008.

Milwaukee Area Technical College - Milwaukee, WI

Milwaukee Area Technical College, 700 W State St, Milwaukee, WI 53233-1443. Milwaukee Area Technical College is a large college located in Milwaukee, Wisconsin. It is a public school with primarily 2-year programs. It has 18,780 students and an admission rate of 54%. Milwaukee Area Technical College has an associate's degree program in Marketing/Marketing Management which graduated one student in 2008.

Mount Mary College - Milwaukee, WI

Mount Mary College, 2900 N. Menomonee River Pky, Milwaukee, WI 53222-4597. Mount Mary College is a small college located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,821 students and an admission rate of 58%. Mount Mary College has a bachelor's degree program in Marketing/Marketing Management.

Concordia University-Wisconsin - Mequon, WI

Concordia University-Wisconsin, 12800 N Lake Shore Dr, Mequon, WI 53097-2402. Concordia University-Wisconsin is a medium sized university located in Mequon, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,549 students and an admission rate of 62%. Concordia University-Wisconsin has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated one and zero students respectively in 2008.

Waukesha County Technical College - Pewaukee, WI

Waukesha County Technical College, 800 Main Street, Pewaukee, WI 53072-4601. Waukesha County Technical College is a medium sized college located in Pewaukee, Wisconsin. It is a public school with primarily 2-year programs and has 6,955 students. Waukesha County Technical College has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, associate's degree which graduated 27 students in 2008.
  • International Marketing, associate's degree which graduated 3 students in 2008.

Cardinal Stritch University - Milwaukee, WI

Cardinal Stritch University, 6801 N Yates Rd, Milwaukee, WI 53217-3985. Cardinal Stritch University is a medium sized university located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,300 students and an admission rate of 90%. Cardinal Stritch University has a bachelor's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Milwaukee, Wisconsin

Milwaukee, Wisconsin
Milwaukee, Wisconsin photo by Towpilot

Milwaukee is located in Milwaukee County, Wisconsin. It has a population of over 604,477, which has grown by 1.3% over the last ten years. The cost of living index in Milwaukee, 87, is well below the national average. New single-family homes in Milwaukee cost $167,400 on average, which is far less than the state average. In 2008, ninety-six new homes were built in Milwaukee, down from one hundred sixty-seven the previous year.

The three most popular industries for women in Milwaukee are health care, educational services, and finance and insurance. For men, it is administrative and support and waste management services, construction, and accommodation and food services. The average travel time to work is about 23 minutes. More than 18.3% of Milwaukee residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.0%, is lower than the state average.

The unemployment rate in Milwaukee is 10.6%, which is greater than Wisconsin's average of 7.7%.

The percentage of Milwaukee residents that are affiliated with a religious congregation, 47.5%, is less than both the national and state average. Church of the Epiphany, Saint Mark African Methodist Episcopal Church and German Full Gospel Church are among the churches located in Milwaukee. The largest religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.

Milwaukee is home to the Caroline Hall and the Wood as well as Cannon Park and Fifth Ward Playground. Shopping malls in the area include Juneau Village Shopping Center, Times Square Shopping Center and Grand Avenue Mall Shopping Center. Visitors to Milwaukee can choose from Edge-O-Town Motel, Manor House Hotel and Days Inn West Allis for temporary stays in the area.