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Career and Education Opportunities for Advertising Managers in Milwaukee, Wisconsin

Advertising manager career and educational opportunities abound in Milwaukee, Wisconsin. Currently, 580 people work as advertising managers in Wisconsin. This is expected to grow by 2% to 590 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $36 hourly or $75,090 annually on average in Wisconsin. In the U.S. as a whole, their income is about $38 per hour or $80,220 yearly on average. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Wisconsin, and not quite as good as the overall Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: promotions executive producer , advertising agency manager, and account manager.

There are ten schools within twenty-five miles of Milwaukee where you can study to be an advertising manager, among thirty-nine schools of higher education total in the Milwaukee area. Advertising managers usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Milwaukee include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Marquette University - Milwaukee, WI

Marquette University, 615 N 11th St, Milwaukee, WI 53233. Marquette University is a large university located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,633 students and an admission rate of 65%. Marquette University has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 7 students in 2008.
  • Advertising, bachelor's degree which graduated 11 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 27 students in 2008.

Ottawa University-Milwaukee - Brookfield, WI

Ottawa University-Milwaukee, 245 South Executive Drive, Suite 110, Brookfield, WI 53005. Ottawa University-Milwaukee is a small university located in Brookfield, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs and has 399 students. Ottawa University-Milwaukee has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

University of Wisconsin-Milwaukee - Milwaukee, WI

University of Wisconsin-Milwaukee, 2200 E Kenwood Blvd, Milwaukee, WI 53201-0413. University of Wisconsin-Milwaukee is a large university located in Milwaukee, Wisconsin. It is a public school with primarily 4-year or above programs. It has 28,995 students and an admission rate of 96%. University of Wisconsin-Milwaukee has a bachelor's degree program in Marketing/Marketing Management which graduated forty-eight students in 2008.

Gateway Technical College - Kenosha, WI

Gateway Technical College, 3520 30th Ave, Kenosha, WI 53144-1690. Gateway Technical College is a medium sized college located in Kenosha, Wisconsin. It is a public school with primarily 2-year programs and has 7,587 students. Gateway Technical College has an associate's degree program in Marketing/Marketing Management which graduated forty-three students in 2008.

Carthage College - Kenosha, WI

Carthage College, 2001 Alford Park Dr, Kenosha, WI 53140-1994. Carthage College is a small college located in Kenosha, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,990 students and an admission rate of 77%. Carthage College has a bachelor's degree program in Public Relations/Image Management.

Milwaukee Area Technical College - Milwaukee, WI

Milwaukee Area Technical College, 700 W State St, Milwaukee, WI 53233-1443. Milwaukee Area Technical College is a large college located in Milwaukee, Wisconsin. It is a public school with primarily 2-year programs. It has 18,780 students and an admission rate of 54%. Milwaukee Area Technical College has an associate's degree program in Marketing/Marketing Management which graduated one student in 2008.

Mount Mary College - Milwaukee, WI

Mount Mary College, 2900 N. Menomonee River Pky, Milwaukee, WI 53222-4597. Mount Mary College is a small college located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,821 students and an admission rate of 58%. Mount Mary College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree and postbaccalaureate certificate which graduated three and zero students respectively in 2008.
  • Marketing/Marketing Management, bachelor's degree.

Concordia University-Wisconsin - Mequon, WI

Concordia University-Wisconsin, 12800 N Lake Shore Dr, Mequon, WI 53097-2402. Concordia University-Wisconsin is a medium sized university located in Mequon, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,549 students and an admission rate of 62%. Concordia University-Wisconsin has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated one and zero students respectively in 2008.

Waukesha County Technical College - Pewaukee, WI

Waukesha County Technical College, 800 Main Street, Pewaukee, WI 53072-4601. Waukesha County Technical College is a medium sized college located in Pewaukee, Wisconsin. It is a public school with primarily 2-year programs and has 6,955 students. Waukesha County Technical College has an associate's degree program in Marketing/Marketing Management which graduated twenty-seven students in 2008.

Cardinal Stritch University - Milwaukee, WI

Cardinal Stritch University, 6801 N Yates Rd, Milwaukee, WI 53217-3985. Cardinal Stritch University is a medium sized university located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,300 students and an admission rate of 90%. Cardinal Stritch University has a bachelor's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Milwaukee, Wisconsin

Milwaukee, Wisconsin
Milwaukee, Wisconsin photo by Towpilot

Milwaukee is located in Milwaukee County, Wisconsin. It has a population of over 604,477, which has grown by 1.3% over the last ten years. The cost of living index in Milwaukee, 87, is well below the national average. New single-family homes in Milwaukee cost $167,400 on average, which is far less than the state average. In 2008, ninety-six new homes were built in Milwaukee, down from one hundred sixty-seven the previous year.

The three most popular industries for women in Milwaukee are health care, educational services, and finance and insurance. For men, it is administrative and support and waste management services, construction, and accommodation and food services. The average travel time to work is about 23 minutes. More than 18.3% of Milwaukee residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.0%, is lower than the state average.

The unemployment rate in Milwaukee is 10.6%, which is greater than Wisconsin's average of 7.7%.

The percentage of Milwaukee residents that are affiliated with a religious congregation, 47.5%, is less than both the national and state average. Church of the Epiphany, Saint Mark African Methodist Episcopal Church and German Full Gospel Church are among the churches located in Milwaukee. The largest religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.

Milwaukee is home to the Caroline Hall and the Wood as well as Cannon Park and Fifth Ward Playground. Shopping malls in the area include Juneau Village Shopping Center, Times Square Shopping Center and Grand Avenue Mall Shopping Center. Visitors to Milwaukee can choose from Edge-O-Town Motel, Manor House Hotel and Days Inn West Allis for temporary stays in the area.