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Career and Education Opportunities for Market Research Analysts in Milwaukee, Wisconsin

There is a wide variety of career and education opportunities for market research analysts in the Milwaukee, Wisconsin area. There are currently 4,310 jobs for market research analysts in Wisconsin and this is projected to grow 15% to about 4,950 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $28 per hour or $58,380 annually on average in Wisconsin. Nationally they average about $29 per hour or $61,070 yearly. Market research analysts earn less than people working in the category of Social Sciences generally in Wisconsin and less than people in the Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: research director, market analyst, and demographic analyst.

There are five schools within twenty-five miles of Milwaukee where you can study to be a market research analyst, among thirty-nine schools of higher education total in the Milwaukee area. Given that the most common education level for market research analysts is a Bachelor's degree, it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Milwaukee include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Concordia University-Wisconsin - Mequon, WI

Concordia University-Wisconsin, 12800 N Lake Shore Dr, Mequon, WI 53097-2402. Concordia University-Wisconsin is a medium sized university located in Mequon, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,549 students and an admission rate of 62%. Concordia University-Wisconsin has a bachelor's degree program in Economics.

Marquette University - Milwaukee, WI

Marquette University, 615 N 11th St, Milwaukee, WI 53233. Marquette University is a large university located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,633 students and an admission rate of 65%. Marquette University has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 10 students in 2008.
  • Applied Economics, master's degree which graduated 15 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 7 students in 2008.

Wisconsin Lutheran College - Milwaukee, WI

Wisconsin Lutheran College, 8800 W Bluemound Rd, Milwaukee, WI 53226-4699. Wisconsin Lutheran College is a small college located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 753 students and an admission rate of 76%. Wisconsin Lutheran College has a bachelor's degree program in Business/Managerial Economics which graduated one student in 2008.

Carthage College - Kenosha, WI

Carthage College, 2001 Alford Park Dr, Kenosha, WI 53140-1994. Carthage College is a small college located in Kenosha, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,990 students and an admission rate of 77%. Carthage College has 2 areas of study related to Market Research Analyst. They are:

  • International Economics, bachelor's degree which graduated 1 student in 2008.
  • Marketing Research, bachelor's degree which graduated 36 students in 2008.

University of Wisconsin-Milwaukee - Milwaukee, WI

University of Wisconsin-Milwaukee, 2200 E Kenwood Blvd, Milwaukee, WI 53201-0413. University of Wisconsin-Milwaukee is a large university located in Milwaukee, Wisconsin. It is a public school with primarily 4-year or above programs. It has 28,995 students and an admission rate of 96%. University of Wisconsin-Milwaukee has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated nine, twenty-seven, and three students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Milwaukee, Wisconsin

Milwaukee, Wisconsin
Milwaukee, Wisconsin photo by Towpilot

Milwaukee is located in Milwaukee County, Wisconsin. It has a population of over 604,477, which has grown by 1.3% over the last ten years. The cost of living index in Milwaukee, 87, is well below the national average. New single-family homes in Milwaukee cost $167,400 on average, which is far less than the state average. In 2008, ninety-six new homes were built in Milwaukee, down from one hundred sixty-seven the previous year.

The three most popular industries for women in Milwaukee are health care, educational services, and finance and insurance. For men, it is administrative and support and waste management services, construction, and accommodation and food services. The average travel time to work is about 23 minutes. More than 18.3% of Milwaukee residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.0%, is lower than the state average.

The unemployment rate in Milwaukee is 10.6%, which is greater than Wisconsin's average of 7.7%.

The percentage of Milwaukee residents that are affiliated with a religious congregation, 47.5%, is less than both the national and state average. Church of the Epiphany, Saint Mark African Methodist Episcopal Church and German Full Gospel Church are among the churches located in Milwaukee. The largest religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.

Milwaukee is home to the Caroline Hall and the Wood as well as Cannon Park and Fifth Ward Playground. Shopping malls in the area include Juneau Village Shopping Center, Times Square Shopping Center and Grand Avenue Mall Shopping Center. Visitors to Milwaukee can choose from Edge-O-Town Motel, Manor House Hotel and Days Inn West Allis for temporary stays in the area.