Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Public Relations Specialists in Milwaukee, Wisconsin

Public relations specialists can find both educational opportunities and jobs in the Milwaukee, Wisconsin area. About 5,140 people are currently employed as public relations specialists in Wisconsin. By 2016, this is expected to grow by 12% to 5,770 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $21 per hour or $45,260 annually on average in Wisconsin. Nationally they average about $24 per hour or $51,280 annually. Jobs in this field include: corporate communications specialist, public relations consultant, and information specialist.

There are ten schools within twenty-five miles of Milwaukee where you can study to be a public relations specialist, among thirty-nine schools of higher education total in the Milwaukee area. Public relations specialists usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Milwaukee include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Marquette University - Milwaukee, WI

Marquette University, 615 N 11th St, Milwaukee, WI 53233. Marquette University is a large university located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,633 students and an admission rate of 65%. Marquette University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated four and ten students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 7 students in 2008.

Ottawa University-Milwaukee - Brookfield, WI

Ottawa University-Milwaukee, 245 South Executive Drive, Suite 110, Brookfield, WI 53005. Ottawa University-Milwaukee is a small university located in Brookfield, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs and has 399 students. Ottawa University-Milwaukee has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

University of Wisconsin-Milwaukee - Milwaukee, WI

University of Wisconsin-Milwaukee, 2200 E Kenwood Blvd, Milwaukee, WI 53201-0413. University of Wisconsin-Milwaukee is a large university located in Milwaukee, Wisconsin. It is a public school with primarily 4-year or above programs. It has 28,995 students and an admission rate of 96%. University of Wisconsin-Milwaukee has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seven and seventeen students respectively in 2008.

Carthage College - Kenosha, WI

Carthage College, 2001 Alford Park Dr, Kenosha, WI 53140-1994. Carthage College is a small college located in Kenosha, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,990 students and an admission rate of 77%. Carthage College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 6 students in 2008.
  • Public Relations/Image Management, bachelor's degree.

Alverno College - Milwaukee, WI

Alverno College, 3400 S 43rd St, Milwaukee, WI 53234-3922. Alverno College is a small college located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,782 students and an admission rate of 89%. Alverno College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Wisconsin Lutheran College - Milwaukee, WI

Wisconsin Lutheran College, 8800 W Bluemound Rd, Milwaukee, WI 53226-4699. Wisconsin Lutheran College is a small college located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 753 students and an admission rate of 76%. Wisconsin Lutheran College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Mount Mary College - Milwaukee, WI

Mount Mary College, 2900 N. Menomonee River Pky, Milwaukee, WI 53222-4597. Mount Mary College is a small college located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,821 students and an admission rate of 58%. Mount Mary College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 1 student in 2008.
  • Public Relations/Image Management, bachelor's degree and postbaccalaureate certificate which graduated three and zero students respectively in 2008.

Concordia University-Wisconsin - Mequon, WI

Concordia University-Wisconsin, 12800 N Lake Shore Dr, Mequon, WI 53097-2402. Concordia University-Wisconsin is a medium sized university located in Mequon, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,549 students and an admission rate of 62%. Concordia University-Wisconsin has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

Carroll University - Waukesha, WI

Carroll University, 100 N East Ave, Waukesha, WI 53186. Carroll University is a small university located in Waukesha, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,320 students and an admission rate of 73%. Carroll University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Cardinal Stritch University - Milwaukee, WI

Cardinal Stritch University, 6801 N Yates Rd, Milwaukee, WI 53217-3985. Cardinal Stritch University is a medium sized university located in Milwaukee, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,300 students and an admission rate of 90%. Cardinal Stritch University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

LOBBYIST

Licensing agency: State Ethics Board
Address: 44 E. Mifflin St. Suite 601, Madison, WI 53703

Phone: (608) 266-8123
Website: State Ethics Board

LOCATION INFORMATION: Milwaukee, Wisconsin

Milwaukee, Wisconsin
Milwaukee, Wisconsin photo by Towpilot

Milwaukee is located in Milwaukee County, Wisconsin. It has a population of over 604,477, which has grown by 1.3% over the last ten years. The cost of living index in Milwaukee, 87, is well below the national average. New single-family homes in Milwaukee cost $167,400 on average, which is far less than the state average. In 2008, ninety-six new homes were built in Milwaukee, down from one hundred sixty-seven the previous year.

The three most popular industries for women in Milwaukee are health care, educational services, and finance and insurance. For men, it is administrative and support and waste management services, construction, and accommodation and food services. The average travel time to work is about 23 minutes. More than 18.3% of Milwaukee residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.0%, is lower than the state average.

The unemployment rate in Milwaukee is 10.6%, which is greater than Wisconsin's average of 7.7%.

The percentage of Milwaukee residents that are affiliated with a religious congregation, 47.5%, is less than both the national and state average. Church of the Epiphany, Saint Mark African Methodist Episcopal Church and German Full Gospel Church are among the churches located in Milwaukee. The largest religious groups are the Catholic Church, the Lutheran Church and the Evangelical Lutheran Church in America.

Milwaukee is home to the Caroline Hall and the Wood as well as Cannon Park and Fifth Ward Playground. Shopping malls in the area include Juneau Village Shopping Center, Times Square Shopping Center and Grand Avenue Mall Shopping Center. Visitors to Milwaukee can choose from Edge-O-Town Motel, Manor House Hotel and Days Inn West Allis for temporary stays in the area.