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Career and Education Opportunities for Marketing Managers in Wisconsin

Wisconsin has a population of 5,654,774, which has grown by 5.43% over the past 10 years. Nicknamed the "Badger State," its capital is Madison, though its most populous city is Milwaukee.

There are currently 1,710 working marketing managers in Wisconsin; this should grow 11% to about 1,900 working marketing managers in the state by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $46 per hour or $96,090 yearly on average in Wisconsin and about $52 per hour or $108,580 per year on average nationally. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Wisconsin, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: sales and marketing manager, fashion coordinator, and product development manager.

In 2008, there were a total of 3,619,782 jobs in Wisconsin. The average annual income was $37,770 in 2008, up from $36,990 the preceding year. The unemployment rate in Wisconsin was 8.5% in 2009, which has grown by 3.7% since the previous year. Approximately 22.4% of Wisconsin residents have college degrees, which is lower than the national average.

The top industries in Wisconsin include dairy product manufacturing, cheese manufacturing, and converted paper product manufacturing. Notable tourist attractions include the Clown Hall of Fame International, the Charles Allis Art Museum, and the Milwaukee County Historical Society.

CITIES WITH Marketing Manager OPPORTUNITIES IN Wisconsin


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Wisconsin include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Wisconsin

Wisconsin
Wisconsin photo by KKNiteOwl

Wisconsin has a population of 5,654,774, which has grown by 5.43% in the last 10 years. Nicknamed the "Badger State," its capital is Madison, though its biggest city is Milwaukee. In 2008, there were a total of 3,619,782 jobs in Wisconsin. The average annual income was $37,770 in 2008, up from $36,990 the previous year. The unemployment rate in Wisconsin was 8.5% in 2009, which has grown by 3.7% since the previous year. Roughly 22.4% of Wisconsin residents have college degrees, which is lower than the national average.

The top industries in Wisconsin include dairy product manufacturing, cheese manufacturing, and converted paper product manufacturing. Notable tourist destinations include the Charles Allis Art Museum, the Eisner Museum of Advertising & Design, and the Betty Brinn Children's Museum.