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Career and Education Opportunities for Advertising Managers in Wisconsin

Wisconsin has a population of 5,654,774, which has grown by 5.43% over the past decade. Nicknamed the "Badger State," its capital is Madison, though its most populous city is Milwaukee.

There are currently 580 working advertising managers in Wisconsin; this should grow 2% to about 590 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $36 per hour or $75,090 yearly on average in Wisconsin and about $38 hourly or $80,220 yearly on average in the U.S. as a whole. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Wisconsin and less than people in the Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: brand manager, head of advertising, and advertising account manager.

In 2008, there were a total of 3,619,782 jobs in Wisconsin. The average annual income was $37,770 in 2008, up from $36,990 in 2007. The unemployment rate in Wisconsin was 8.5% in 2009, which has grown by 3.7% since the previous year. Approximately 22.4% of Wisconsin residents have college degrees, which is lower than the national average.

The top industries in Wisconsin include dairy product manufacturing, cheese manufacturing, and converted paper product manufacturing. Notable tourist destinations include the Clown Hall of Fame International, the Betty Brinn Children's Museum, and the Milwaukee County Historical Society.

CITIES WITH Advertising Manager OPPORTUNITIES IN Wisconsin


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Wisconsin include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Wisconsin

Wisconsin
Wisconsin photo by KKNiteOwl

Wisconsin has a population of 5,654,774, which has grown by 5.43% in the last 10 years. Nicknamed the "Badger State," its capital is Madison, though its biggest city is Milwaukee. In 2008, there were a total of 3,619,782 jobs in Wisconsin. The average annual income was $37,770 in 2008, up from $36,990 the previous year. The unemployment rate in Wisconsin was 8.5% in 2009, which has grown by 3.7% since the previous year. Roughly 22.4% of Wisconsin residents have college degrees, which is lower than the national average.

The top industries in Wisconsin include dairy product manufacturing, cheese manufacturing, and converted paper product manufacturing. Notable tourist destinations include the Charles Allis Art Museum, the Eisner Museum of Advertising & Design, and the Betty Brinn Children's Museum.