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Career and Education Opportunities for Sales Managers in Madison, Wisconsin

Sales manager career and educational opportunities abound in Madison, Wisconsin. Currently, 5,200 people work as sales managers in Wisconsin. This is expected to grow by 8% to 5,610 people by 2016. This is not quite as good as the national trend for sales managers, which sees this job pool growing by about 14.9% over the next eight years. Sales managers generally direct the actual distribution or movement of a product or service to the customer.

Sales managers earn about $43 hourly or $89,610 yearly on average in Wisconsin and about $46 per hour or $97,260 yearly on average nationally. Sales managers earn more than people working in the category of Services generally in Wisconsin and more than people in the Services category nationally. People working as sales managers can fill a number of jobs, such as: director of sales, district manager, and marketing sales supervisor.

The Madison area is home to thirteen schools of higher education, including six within twenty-five miles of Madison where you can get a degree as a sales manager. Sales managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a sales manager if you already have a high school diploma.

CAREER DESCRIPTION: Sales Manager

Sales Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, sales managers direct the actual distribution or movement of a product or service to the customer. They also coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives.

Sales managers formulate and direct staffing, training, and performance evaluations to evolve and control sales and service programs. They also decide on price schedules and discount rates. Equally important, sales managers have to inspect operational records and reports to project sales and decide on profitability. They are often called upon to monitor customer preferences to establish focus of sales efforts. They are expected to resolve customer complaints regarding sales and service. Finally, sales managers represent company at trade association meetings to promote products.

Every day, sales managers are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems.

It is important for sales managers to oversee regional and local sales managers and their staffs. They are often called upon to direct foreign sales and service outlets of an organization. They also represent company at trade association meetings to promote products. They are sometimes expected to direct and schedule efforts involving sales of manufactured products, services, commodities, real estate or other subjects of sale. Somewhat less frequently, sales managers are also expected to meet or confer with department heads to develop advertising services and to secure data on equipment and customer specifications.

Sales managers sometimes are asked to direct clerical staff to keep records of export correspondence and credit collections, and to maintain current data on tariffs and restrictions. and assess marketing potential of new and existing store locations, considering statistics and expenditures. And finally, they sometimes have to talk with potential customers regarding equipment needs and advise customers on types of apparatus to purchase.

Like many other jobs, sales managers must have exceptional integrity and be reliable.

Similar jobs with educational opportunities in Madison include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Food Service Manager. Plan, direct, or coordinate activities of an organization or department that serves food and beverages.
  • Hotel or Motel Manager. Plan, direct, or coordinate activities of an organization or department that provides lodging and other accommodations.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

EDUCATIONAL OPPORTUNITIES: Sales Manager Training

Edgewood College - Madison, WI

Edgewood College, 1000 Edgewood College Drive, Madison, WI 53711-1997. Edgewood College is a small college located in Madison, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,544 students and an admission rate of 76%. Edgewood College has 2 areas of study related to Sales Manager. They are:

  • Business/Commerce, bachelor's degree and master's degree which graduated two and thirty-five students respectively in 2008.
  • Business Administration and Management, bachelor's degree which graduated 26 students in 2008.

Herzing College - Madison, WI

Herzing College, 5218 E. Terrace Dr., Madison, WI 53718. Herzing College is a small college located in Madison, Wisconsin. It is a private for-profit school with primarily 4-year or above programs and has 2,085 students. Herzing College has an associate's degree and a bachelor's degree program in Business Administration and Management which graduated fifteen and forty-nine students respectively in 2008.

University of Phoenix-Madison Campus - Madison, WI

University of Phoenix-Madison Campus, 2310 Crossroads Dr. Ste 3000, Madison, WI 53718-2416. University of Phoenix-Madison Campus is a small university located in Madison, Wisconsin. It is a private for-profit school with primarily 4-year or above programs and has 55 students. University of Phoenix-Madison Campus has a bachelor's degree and a master's degree program in Business Administration and Management which graduated one and ten students respectively in 2008.

Madison Area Technical College - Madison, WI

Madison Area Technical College, 3550 Anderson St, Madison, WI 53704. Madison Area Technical College is a large college located in Madison, Wisconsin. It is a public school with primarily 4-year or above programs and has 14,553 students. Madison Area Technical College has 2 areas of study related to Sales Manager. They are:

  • Business Administration and Management, associate's degree which graduated 50 students in 2008.
  • Marketing/Marketing Management, associate's degree which graduated 56 students in 2008.

University of Wisconsin-Madison - Madison, WI

University of Wisconsin-Madison, 500 Lincoln Dr, Madison, WI 53706-1380. University of Wisconsin-Madison is a large university located in Madison, Wisconsin. It is a public school with primarily 4-year or above programs. It has 41,581 students and an admission rate of 63%. University of Wisconsin-Madison has 4 areas of study related to Sales Manager. They are:

  • Consumer Merchandising/Retailing Management, bachelor's degree which graduated 68 students in 2008.
  • Business/Commerce, master's degree and doctor's degree which graduated thirty-one and fourteen students respectively in 2008.
  • Business Administration and Management, bachelor's degree and master's degree which graduated thirty-one and twelve students respectively in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated thirty-two and twenty-eight students respectively in 2008.

Blackhawk Technical College - Janesville, WI

Blackhawk Technical College, 6004 County Road G, Janesville, WI 53547-5009. Blackhawk Technical College is a small college located in Janesville, Wisconsin. It is a public school with primarily 2-year programs and has 2,755 students. Blackhawk Technical College has 2 areas of study related to Sales Manager. They are:

  • Business Administration and Management, associate's degree which graduated 6 students in 2008.
  • Marketing/Marketing Management, associate's degree which graduated 11 students in 2008.

CERTIFICATIONS

Accredited Adviser in Insurance: The Accredited Adviser in Insurance program gives you the tools you need to establish a clear professional advantage in the marketplace and fulfill your commitment to customer service.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Associate in Insurance Services: The Associate in Insurance Services program is a nationally recognized educational program designed specifically for insurance personnel.

For more information, see the American Institute for CPCU and Insurance Institute of America website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Professional in Training: For those packagers having fewer than six years of academic and/or work experience, a Certified Professionals in Training (CPIT) program is offered.

For more information, see the Institute of Packaging Professionals website.

Certified Forensic Computer Examiner: The External CFCE process is open to qualified applicants who believe that they have the necessary training and experience to become a Certified Forensic Computer Examiner.

For more information, see the International Association of Computer Investigative Specialists website.

Zoning Inspector: This certification is for enforcement officers employed by a local government entity to enforce local zoning ordinances which provide minimum standards for property use, public health and welfare by controlling the design, location, and use of all structures, sites, signs and buildings through the regulated and orderly development of land and land uses within the jurisdiction.

For more information, see the International Code Council website.

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certification in Meetings Management: MPI's Global Certification in Meeting Management is an elite, intensive-learning opportunity designed for tenured and highly accomplished members of our global meeting industry community who seek career acceleration and advancement and professional recognition.

For more information, see the Meeting Professionals International website.

Teradata Certified Professional: Teradata Certified Professionals V2R5 have proven their expertise in core concepts of Teradata products.

For more information, see the NCR - Teradata website.

Certified Linen Technician: This program content provides: Cost analysis; Strategies for working with a linen management committee; Goals, implementation guidelines, & procedures for linen usage; Analysis of various linen distribution systems; Guidelines for establishing linen standards; Key components to ensure a successful linen managment program.

For more information, see the National Association of Institutional Linen Management website.

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

Certified Industrial Maintenance Mechanic: Certified Industrial Maintenance Mechanic® (CIMM®) Program CIMM® will provide a non-biased, third-party, objective assessment and confirmation of the skills of your industrial maintenance mechanics.

For more information, see the Society for Maintenance & Reliability Professionals website.

WOW Certified E-Commerce Manager: E-Commerce Managers are masters at developing and executing web marketing and e-commerce strategies and operations.

For more information, see the World Organization of Webmasters website.

LOCATION INFORMATION: Madison, Wisconsin

Madison, Wisconsin
Madison, Wisconsin photo by Dori

Madison is situated in Dane County, Wisconsin. It has a population of over 231,916, which has grown by 11.5% in the past ten years. The cost of living index in Madison, 86, is well below the national average. New single-family homes in Madison are valued at $243,800 on average, which is near the state average. In 2008, one hundred forty-eight new homes were constructed in Madison, down from three hundred seventy-four the previous year.

The top three industries for women in Madison are educational services, health care, and finance and insurance. For men, it is educational services, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 18 minutes. More than 48.2% of Madison residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 20.9%, is higher than the state average.

The unemployment rate in Madison is 5.2%, which is less than Wisconsin's average of 7.7%.

The percentage of Madison residents that are affiliated with a religious congregation, 52.5%, is more than the national average but less than the state average. Gates of Heaven Synagogue, Abundant Life Church and Grace Episcopal Church are some of the churches located in Madison. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Madison is home to the Allen Centennial Gardens and the Annie C Stewart Memorial Fountain as well as Bordner Park and Brigham Park. Shopping centers in the area include Brookwood Village Shopping Center, Whitney Square Shopping Center and Walnut Grove Shopping Center. Visitors to Madison can choose from Comfort Inn Madison, Howard Johnson-Plaza Hotel and Country Inn Sts Madison for temporary stays in the area.