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Career and Education Opportunities for Copy Writers in Madison, Wisconsin

There are many career and education opportunities for copy writers in the Madison, Wisconsin area. About 3,040 people are currently employed as copy writers in Wisconsin. By 2016, this is expected to grow by 10% to 3,360 people employed. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

The income of a copy writer is about $20 hourly or $42,610 per year on average in Wisconsin. In the U.S. as a whole, their income is about $25 hourly or $53,070 annually on average. Copy writers earn less than people working in the category of Writing and Editing generally in Wisconsin and less than people in the Writing and Editing category nationally. Jobs in this field include: communications specialist, advertising associate, and business writer.

The Madison area is home to thirteen schools of higher education, including two within twenty-five miles of Madison where you can get a degree as a copy writer. Given that the most common education level for copy writers is a Bachelor's degree, you can expect to spend about four years training to become a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Madison include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

University of Wisconsin-Madison - Madison, WI

University of Wisconsin-Madison, 500 Lincoln Dr, Madison, WI 53706-1380. University of Wisconsin-Madison is a large university located in Madison, Wisconsin. It is a public school with primarily 4-year or above programs. It has 41,581 students and an admission rate of 63%. University of Wisconsin-Madison has 3 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree, master's degree, and doctor's degree which graduated fifty-one, nine, and seven students respectively in 2008.
  • Mass Communication/Media Studies, doctor's degree which graduated 6 students in 2008.
  • Journalism, bachelor's degree and master's degree which graduated fifty and twenty-five students respectively in 2008.

Edgewood College - Madison, WI

Edgewood College, 1000 Edgewood College Drive, Madison, WI 53711-1997. Edgewood College is a small college located in Madison, Wisconsin. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,544 students and an admission rate of 76%. Edgewood College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Madison, Wisconsin

Madison, Wisconsin
Madison, Wisconsin photo by Dori

Madison is situated in Dane County, Wisconsin. It has a population of over 231,916, which has grown by 11.5% in the past ten years. The cost of living index in Madison, 86, is well below the national average. New single-family homes in Madison are valued at $243,800 on average, which is near the state average. In 2008, one hundred forty-eight new homes were constructed in Madison, down from three hundred seventy-four the previous year.

The top three industries for women in Madison are educational services, health care, and finance and insurance. For men, it is educational services, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 18 minutes. More than 48.2% of Madison residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 20.9%, is higher than the state average.

The unemployment rate in Madison is 5.2%, which is less than Wisconsin's average of 7.7%.

The percentage of Madison residents that are affiliated with a religious congregation, 52.5%, is more than the national average but less than the state average. Gates of Heaven Synagogue, Abundant Life Church and Grace Episcopal Church are some of the churches located in Madison. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Madison is home to the Allen Centennial Gardens and the Annie C Stewart Memorial Fountain as well as Bordner Park and Brigham Park. Shopping centers in the area include Brookwood Village Shopping Center, Whitney Square Shopping Center and Walnut Grove Shopping Center. Visitors to Madison can choose from Comfort Inn Madison, Howard Johnson-Plaza Hotel and Country Inn Sts Madison for temporary stays in the area.