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Career and Education Opportunities for Market Research Analysts in Wisconsin

Wisconsin has a population of 5,654,774, which has grown by 5.43% over the past 10 years. Nicknamed the "Badger State," its capital is Madison, though its largest city is Milwaukee.

There are currently 4,310 working market research analysts in Wisconsin; this should grow by 15% to about 4,950 working market research analysts in the state by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $28 hourly or $58,380 per year on average in Wisconsin and about $29 hourly or $61,070 per year on average in the U.S. as a whole. Market research analysts earn less than people working in the category of Social Sciences generally in Wisconsin and less than people in the Social Sciences category nationally. Jobs in this field include: marketing consultant, product line manager, and research director.

In 2008, there were a total of 3,619,782 jobs in Wisconsin. The average annual income was $37,770 in 2008, up from $36,990 the preceding year. The unemployment rate in Wisconsin was 8.5% in 2009, which has grown by 3.7% since the previous year. About 22.4% of Wisconsin residents have college degrees, which is lower than the national average.

The top industries in Wisconsin include dairy product manufacturing, cheese manufacturing, and converted paper product manufacturing. Notable tourist attractions include the Eisner Museum of Advertising & Design, the Betty Brinn Children's Museum, and the Charles Allis Art Museum.

CITIES WITH Market Research Analyst OPPORTUNITIES IN Wisconsin


JOB DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

Similar jobs with educational opportunities in Wisconsin include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

LOCATION INFORMATION: Wisconsin

Wisconsin
Wisconsin photo by KKNiteOwl

Wisconsin has a population of 5,654,774, which has grown by 5.43% in the last 10 years. Nicknamed the "Badger State," its capital is Madison, though its biggest city is Milwaukee. In 2008, there were a total of 3,619,782 jobs in Wisconsin. The average annual income was $37,770 in 2008, up from $36,990 the previous year. The unemployment rate in Wisconsin was 8.5% in 2009, which has grown by 3.7% since the previous year. Roughly 22.4% of Wisconsin residents have college degrees, which is lower than the national average.

The top industries in Wisconsin include dairy product manufacturing, cheese manufacturing, and converted paper product manufacturing. Notable tourist destinations include the Charles Allis Art Museum, the Eisner Museum of Advertising & Design, and the Betty Brinn Children's Museum.