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Career and Education Opportunities for Marketing Managers in West Virginia

West Virginia has a population of 1,819,777, which has grown by 0.63% over the past decade. Nicknamed the "Mountain State," West Virginia's capital and biggest city is Charleston.

Currently, 310 people work as marketing managers in West Virginia. This is expected to grow by 11% to 350 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $37 per hour or $78,110 yearly on average in West Virginia. Nationally, their income is about $52 hourly or $108,580 annually. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in West Virginia earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. People working as marketing managers can fill a number of jobs, such as: pricing specialist, director of business development, and media marketing director.

In 2008, there were a total of 934,944 jobs in West Virginia. The average annual income was $31,634 in 2008, up from $30,121 in 2007. The unemployment rate in West Virginia was 7.9% in 2009, which has grown by 3.6% since the previous year. Approximately 14.8% of West Virginia residents have college degrees, which is lower than the national average.

The top industries in West Virginia include bituminous coal underground mining, plastics material manufacturing, and pipeline transportation. Notable tourist destinations include the Robert C Byrd Health Sciences C of W Vrgna Unvrsty, the P A Denny, and the Southridge Grand PRIX and Family Fun Center.

CITIES WITH Marketing Manager OPPORTUNITIES IN West Virginia


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in West Virginia include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: West Virginia

West Virginia
West Virginia photo by the U.S. Dept. of Transportation

West Virginia has a population of 1,819,777, which has grown by 0.63% over the past 10 years. Nicknamed the "Mountain State," West Virginia's capital and biggest city is Charleston. In 2008, there were a total of 934,944 jobs in West Virginia. The average annual income was $31,634 in 2008, up from $30,121 in 2007. The unemployment rate in West Virginia was 7.9% in 2009, which has grown by 3.6% since the previous year. Approximately 14.8% of West Virginia residents have college degrees, which is lower than the national average.

The top industries in West Virginia include bituminous coal underground mining, plastics material manufacturing, and pipeline transportation. Notable tourist attractions include the P A Denny, the Robert C Byrd Health Sciences C of W Vrgna Unvrsty, and the Craik.