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Career and Education Opportunities for Telemarketers in Charleston, West Virginia

Many educational and employment opportunities exist for telemarketers in the Charleston, West Virginia area. There are currently 6,190 jobs for telemarketers in West Virginia and this is projected to shrink by 13% to 5,390 jobs by 2016. This is not quite as good as the national trend for telemarketers, which sees this job pool shrinking by about 11.1% over the next eight years. Telemarketers generally solicit orders for goods or services over the telephone.

Income for telemarketers is about $9 per hour or $19,540 annually on average in West Virginia. Nationally, their income is about $10 hourly or $21,960 per year. Telemarketers earn less than people working in the category of Sales and Clerical generally in West Virginia and less than people in the Sales and Clerical category nationally.

The Charleston area is home to seventeen schools of higher education, including one within twenty-five miles of Charleston where you can get a degree as a telemarketer. Given that the most common education level for telemarketers is a high school diploma or GED, you can expect to spend only a short time training to become a telemarketer if you already have a high school diploma.

CAREER DESCRIPTION: Telemarketer

Telemarketer video from the State of New Jersey Dept. of Labor and Workforce Development

In general, telemarketers solicit orders for goods or services over the telephone.

Telemarketers explain products or services and prices, and answer questions from clients. They also obtain customer data such as name and payment method, and enter orders into computers. Finally, telemarketers deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation.

Every day, telemarketers are expected to be able to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for telemarketers to record names and reactions of prospects contacted. They are often called upon to adjust sales scripts to better target the needs and interests of specific individuals. They also deliver prepared sales talks, reading from scripts that describe products or services, so as to persuade potential clients to acquire a product or service or to make a donation. They are sometimes expected to contact businesses or private individuals by telephone in order to seek sales for goods or services, or to request donations for charitable causes. Somewhat less frequently, telemarketers are also expected to maintain records of contacts and orders.

Telemarketers sometimes are asked to answer telephone calls from potential clients who have been solicited through advertisements. They also have to be able to telephone or write letters to respond to correspondence from clients or to follow up initial sales contacts and conduct client or market surveys so as to obtain data related to potential clients. And finally, they sometimes have to schedule appointments for sales representatives to meet with prospective clients or for clients to attend sales presentations.

Like many other jobs, telemarketers must be able to deal with stress and deal with situations calmly and have exceptional integrity.

Similar jobs with educational opportunities in Charleston include:

  • Advertising Agent. Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Telemarketer Training

West Virginia State Community and Technical College - Institute, WV

West Virginia State Community and Technical College, 103 Cole Complex, Institute, WV 25112-1000. West Virginia State Community and Technical College is a small college located in Institute, West Virginia. It is a public school with primarily 2-year programs and has 1,741 students. West Virginia State Community and Technical College has 2 areas of study related to Telemarketer. They are:

  • Sales, Distribution, and Marketing Operations, associate's degree which graduated 4 students in 2008.
  • Selling Skills and Sales Operations, one to two year which graduated 2 students in 2008.

CERTIFICATIONS

National Professional Certification in Sales: The Certification was designed to capture the core Sales duties for a broad range of entry-level through first-line supervisory positions across the sales and service industries.

For more information, see the National Retail Federation Foundation website.

LOCATION INFORMATION: Charleston, West Virginia

Charleston, West Virginia
Charleston, West Virginia photo by Malepheasant

Charleston is situated in Kanawha County, West Virginia. It has a population of over 50,302, which has shrunk by 5.8% over the last ten years. The cost of living index in Charleston, 84, is well below the national average. New single-family homes in Charleston are priced at $268,400 on average, which is far greater than the state average. In 2008, thirty-four new homes were constructed in Charleston, up from twenty-seven the previous year.

The three most popular industries for women in Charleston are health care, educational services, and public administration. For men, it is professional, scientific, and technical services, health care, and public administration. The average travel time to work is about 16 minutes. More than 32.6% of Charleston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.0%, is higher than the state average.

The unemployment rate in Charleston is 7.7%, which is the same as West Virginia's average of 7.7%. About 16.7% of Charleston's residents are below the poverty line, which is better than the state average.

The percentage of Charleston residents that are affiliated with a religious congregation, 34.5%, is less than both the national and state average. Starcher Baptist Church, Southeast Church of the Nazarene and South Ruffner Presbyterian Church are among the churches located in Charleston. The largest religious groups are the American Baptist Churches in the USA, the United Methodist Church and the Catholic Church.

Charleston is home to the John F Kennedy Center and the Kanawha County Courthouse as well as Watt Powell Stadium and Ruffner Memorial Park. Shopping centers in the area include Patrick Street Plaza Shopping Center, Laidley Court Shopping Center and Plaza East Shopping Center. Visitors to Charleston can choose from Days Inn Charleston East WV, Motel 6 and Fairfield Inn Charleston for temporary stays in the area.