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Career and Education Opportunities for Advertising Managers in Charleston, West Virginia

For those living in the Charleston, West Virginia area, there are many career and education opportunities for advertising managers. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $22 per hour or $47,420 yearly on average in West Virginia. Nationally they average about $38 hourly or $80,220 yearly. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in West Virginia, and not quite as good as the overall Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: advertising director, client services director, and marketing manager.

There is one school within twenty-five miles of Charleston where you can study to be an advertising manager, among seventeen schools of higher education total in the Charleston area. Advertising managers usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Charleston include:

  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

West Virginia State Community and Technical College - Institute, WV

West Virginia State Community and Technical College, 103 Cole Complex, Institute, WV 25112-1000. West Virginia State Community and Technical College is a small college located in Institute, West Virginia. It is a public school with primarily 2-year programs and has 1,741 students. West Virginia State Community and Technical College has a one to two year program in Advertising.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Charleston, West Virginia

Charleston, West Virginia
Charleston, West Virginia photo by Malepheasant

Charleston is situated in Kanawha County, West Virginia. It has a population of over 50,302, which has shrunk by 5.8% over the last ten years. The cost of living index in Charleston, 84, is well below the national average. New single-family homes in Charleston are priced at $268,400 on average, which is far greater than the state average. In 2008, thirty-four new homes were constructed in Charleston, up from twenty-seven the previous year.

The three most popular industries for women in Charleston are health care, educational services, and public administration. For men, it is professional, scientific, and technical services, health care, and public administration. The average travel time to work is about 16 minutes. More than 32.6% of Charleston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.0%, is higher than the state average.

The unemployment rate in Charleston is 7.7%, which is the same as West Virginia's average of 7.7%. About 16.7% of Charleston's residents are below the poverty line, which is better than the state average.

The percentage of Charleston residents that are affiliated with a religious congregation, 34.5%, is less than both the national and state average. Starcher Baptist Church, Southeast Church of the Nazarene and South Ruffner Presbyterian Church are among the churches located in Charleston. The largest religious groups are the American Baptist Churches in the USA, the United Methodist Church and the Catholic Church.

Charleston is home to the John F Kennedy Center and the Kanawha County Courthouse as well as Watt Powell Stadium and Ruffner Memorial Park. Shopping centers in the area include Patrick Street Plaza Shopping Center, Laidley Court Shopping Center and Plaza East Shopping Center. Visitors to Charleston can choose from Days Inn Charleston East WV, Motel 6 and Fairfield Inn Charleston for temporary stays in the area.