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Career and Education Opportunities for Market Survey Representatives in Charleston, West Virginia

There is a wide variety of career and education opportunities for market survey representatives in the Charleston, West Virginia area. The national trend for market survey representatives sees this job pool growing by about 30.4% over the next eight years. Market survey representatives generally design or conduct surveys.

The income of a market survey representative is about $7 per hour or $16,090 annually on average in West Virginia. In the U.S. as a whole, their income is about $17 hourly or $36,220 yearly on average. Compared with people working in the overall category of Social Sciences, people working as market survey representatives in West Virginia earn less. They earn less than people working in the overall category of Social Sciences nationally. People working as market survey representatives can fill a number of jobs, such as: research fellow, research interviewer, and survey statistician.

The Charleston area is home to seventeen schools of higher education, including one within twenty-five miles of Charleston where you can get a degree as a market survey representative. Given that the most common education level for market survey representatives is a Bachelor's degree, you can expect to spend about four years training to become a market survey representative if you already have a high school diploma.

CAREER DESCRIPTION: Market Survey Representative

Market Survey Representative video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market survey representatives design or conduct surveys. They also may supervise interviewers who conduct the survey in person or over the telephone.

Market survey representatives collaborate with other researchers in the planning and evaluation of surveys. They also ready and present summaries and analyses of survey data and fact sheets that describe survey techniques and results. Equally important, market survey representatives have to analyze data from surveys or case studies, using statistical software. They are often called upon to monitor and evaluate survey progress and performance, using sample disposition reports and response rate calculations. They are expected to conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls and file reviews. Finally, market survey representatives confer with clients to pinpoint survey needs and specific requirements.

Every day, market survey representatives are expected to be able to articulate ideas and problems. They need to write clearly and communicate well. It is also important that they read and understand documents and reports.

It is important for market survey representatives to decide on and specify specifics of survey projects, including sources of data, procedures to be used, and the layout of survey instruments and materials. They are often called upon to support and direct operations for single or multiple surveys. They also direct updates and changes in survey implementation and methods. They are sometimes expected to hire and train recruiters and data collectors. Somewhat less frequently, market survey representatives are also expected to write training manuals to be used by survey interviewers.

and produce documentation of data collection methods and decisions pertaining to sample statistical weighting. And finally, they sometimes have to write training manuals to be used by survey interviewers.

Like many other jobs, market survey representatives must be thorough and dependable and be able to work independently and make decisions on their own.

Similar jobs with educational opportunities in Charleston include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Research Analyst. Research market conditions in local, regional, or national areas to determine potential sales of a product or service. May gather information on competitors, prices, and methods of marketing and distribution. May use survey results to create a marketing campaign based on regional preferences and buying habits.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Survey Representative Training

West Virginia State University - Institute, WV

West Virginia State University, Rte 25, Institute, WV 25112-1000. West Virginia State University is a small university located in Institute, West Virginia. It is a public school with primarily 4-year or above programs. It has 3,347 students and an admission rate of 57%. West Virginia State University has a bachelor's degree program in Economics which graduated eight students in 2008.


Certified Forensic Interviewer: The objective of this certification program is to create comprehensive, universally accepted professional standards combined with an objective measure of an interviewer's knowledge of those standards.

For more information, see the Center for Interviewer Standards and Assessment Ltd. website.

LOCATION INFORMATION: Charleston, West Virginia

Charleston, West Virginia
Charleston, West Virginia photo by Malepheasant

Charleston is situated in Kanawha County, West Virginia. It has a population of over 50,302, which has shrunk by 5.8% over the last ten years. The cost of living index in Charleston, 84, is well below the national average. New single-family homes in Charleston are priced at $268,400 on average, which is far greater than the state average. In 2008, thirty-four new homes were constructed in Charleston, up from twenty-seven the previous year.

The three most popular industries for women in Charleston are health care, educational services, and public administration. For men, it is professional, scientific, and technical services, health care, and public administration. The average travel time to work is about 16 minutes. More than 32.6% of Charleston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.0%, is higher than the state average.

The unemployment rate in Charleston is 7.7%, which is the same as West Virginia's average of 7.7%. About 16.7% of Charleston's residents are below the poverty line, which is better than the state average.

The percentage of Charleston residents that are affiliated with a religious congregation, 34.5%, is less than both the national and state average. Starcher Baptist Church, Southeast Church of the Nazarene and South Ruffner Presbyterian Church are among the churches located in Charleston. The largest religious groups are the American Baptist Churches in the USA, the United Methodist Church and the Catholic Church.

Charleston is home to the John F Kennedy Center and the Kanawha County Courthouse as well as Watt Powell Stadium and Ruffner Memorial Park. Shopping centers in the area include Patrick Street Plaza Shopping Center, Laidley Court Shopping Center and Plaza East Shopping Center. Visitors to Charleston can choose from Days Inn Charleston East WV, Motel 6 and Fairfield Inn Charleston for temporary stays in the area.