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Career and Education Opportunities for Copy Writers in Charleston, West Virginia

Copy writers can find both educational opportunities and jobs in the Charleston, West Virginia area. There are currently 510 jobs for copy writers in West Virginia and this is projected to grow 9% to about 560 jobs by 2016. This is not quite as good as the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers earn approximately $11 hourly or $24,130 yearly on average in West Virginia. Nationally they average about $25 hourly or $53,070 yearly. Earnings for copy writers are not quite as good as earnings in the general category of Writing and Editing in West Virginia and not quite as good as general Writing and Editing category earnings nationally. Jobs in this field include: copywriter, ad copy writer, and communications specialist.

There are seventeen schools of higher education in the Charleston area, including three within twenty-five miles of Charleston where you can get a degree to start your career as a copy writer. Given that the most common education level for copy writers is a Bachelor's degree, it will take about four years to learn to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Charleston include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

University of Charleston - Charleston, WV

University of Charleston, 2300 MacCorkle Avenue, SE, Charleston, WV 25304. University of Charleston is a small university located in Charleston, West Virginia. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,431 students and an admission rate of 66%. University of Charleston has a bachelor's degree program in Mass Communication/Media Studies which graduated thirteen students in 2008.

West Virginia State Community and Technical College - Institute, WV

West Virginia State Community and Technical College, 103 Cole Complex, Institute, WV 25112-1000. West Virginia State Community and Technical College is a small college located in Institute, West Virginia. It is a public school with primarily 2-year programs and has 1,741 students. West Virginia State Community and Technical College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

West Virginia State University - Institute, WV

West Virginia State University, Rte 25, Institute, WV 25112-1000. West Virginia State University is a small university located in Institute, West Virginia. It is a public school with primarily 4-year or above programs. It has 3,347 students and an admission rate of 57%. West Virginia State University has 2 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 36 students in 2008.
  • Mass Communication/Media Studies, master's degree which graduated 4 students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Charleston, West Virginia

Charleston, West Virginia
Charleston, West Virginia photo by Malepheasant

Charleston is situated in Kanawha County, West Virginia. It has a population of over 50,302, which has shrunk by 5.8% over the last ten years. The cost of living index in Charleston, 84, is well below the national average. New single-family homes in Charleston are priced at $268,400 on average, which is far greater than the state average. In 2008, thirty-four new homes were constructed in Charleston, up from twenty-seven the previous year.

The three most popular industries for women in Charleston are health care, educational services, and public administration. For men, it is professional, scientific, and technical services, health care, and public administration. The average travel time to work is about 16 minutes. More than 32.6% of Charleston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.0%, is higher than the state average.

The unemployment rate in Charleston is 7.7%, which is the same as West Virginia's average of 7.7%. About 16.7% of Charleston's residents are below the poverty line, which is better than the state average.

The percentage of Charleston residents that are affiliated with a religious congregation, 34.5%, is less than both the national and state average. Starcher Baptist Church, Southeast Church of the Nazarene and South Ruffner Presbyterian Church are among the churches located in Charleston. The largest religious groups are the American Baptist Churches in the USA, the United Methodist Church and the Catholic Church.

Charleston is home to the John F Kennedy Center and the Kanawha County Courthouse as well as Watt Powell Stadium and Ruffner Memorial Park. Shopping centers in the area include Patrick Street Plaza Shopping Center, Laidley Court Shopping Center and Plaza East Shopping Center. Visitors to Charleston can choose from Days Inn Charleston East WV, Motel 6 and Fairfield Inn Charleston for temporary stays in the area.