Marketing and Advertising: Career and Education Opportunities in Vancouver, Washington
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Vancouver is located in Clark County, Washington. It has a population of over 163,186, which has grown by 13.7% in the past ten years. The cost of living index in Vancouver, 98, is near the national average. New single-family homes in Vancouver are priced at $95,700 on average, which is far less than the state average. In 2008, two hundred eighty new homes were built in Vancouver, down from four hundred twenty the previous year.
The three most popular industries for women in Vancouver are health care, educational services, and accommodation and food services. For men, it is construction, computer and electronic products, and accommodation and food services. The average travel time to work is about 23 minutes. More than 21.7% of Vancouver residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.4%, is lower than the state average.
The unemployment rate in Vancouver is 7.8%, which is less than Washington's average of 8.7%.
The percentage of Vancouver residents that are affiliated with a religious congregation, 27.9%, is less than both the national and state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Vancouver is home to the Vancouver Square and the Vancouver Plaza as well as Leverich Park and Wintler Park. Shopping malls in the area include Arbours Shopping Center, Millport Shopping Center and Vancouver Village Shopping Center. Visitors to Vancouver can choose from Comfort Suites Vancouver, Homewood Suites Portland-Vancouver and Best Western Hotel and Suites Vacouver Mall Dr for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.