Career and Education Opportunities for Public Relations Managers in Seattle, Washington
Public relations managers can find both educational opportunities and jobs in the Seattle, Washington area. Currently, 1,370 people work as public relations managers in Washington. This is expected to grow 20% to 1,640 people by 2016. This is better than the nation as a whole, where employment opportunities for public relations managers are expected to grow by about 12.9%. In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
The income of a public relations manager is about $46 per hour or $96,390 yearly on average in Washington. In the U.S. as a whole, their income is about $43 hourly or $89,430 yearly on average. Compared with people working in the overall category of Marketing and Advertising, people working as public relations managers in Washington earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Public relations managers work in a variety of jobs, including: image consultant, publicity director, and fundraising director.
The Seattle area is home to sixty-five schools of higher education, including one within twenty-five miles of Seattle where you can get a degree as a public relations manager. Given that the most common education level for public relations managers is a Bachelor's degree, you can expect to spend about four years studying to be a public relations manager if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Manager
In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.
Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.
It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.
They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.
Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.
Similar jobs with educational opportunities in Seattle include:
- Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training
Seattle University - Seattle, WA
Seattle University, 900 Broadway, Seattle, WA 98122-4340. Seattle University is a medium sized university located in Seattle, Washington. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,560 students and an admission rate of 65%. Seattle University has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.
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For more information, see the National Commission for Health Education Credentialing, Inc. website.
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Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.
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Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
LOCATION INFORMATION: Seattle, Washington
Seattle is located in King County, Washington. It has a population of over 598,541, which has grown by 6.2% in the past ten years. The cost of living index in Seattle, 126, is far greater than the national average. New single-family homes in Seattle are valued at $206,700 on average, which is well below the state average. In 2008, five hundred ninety-five new homes were built in Seattle, down from seven hundred seventy-five the previous year.
The three big industries for women in Seattle are health care, professional, scientific, and technical services, and educational services. For men, it is professional, scientific, and technical services, construction, and educational services. The average commute to work is about 25 minutes. More than 47.2% of Seattle residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.3%, is higher than the state average.
The unemployment rate in Seattle is 7.8%, which is less than Washington's average of 8.7%.
The percentage of Seattle residents that are affiliated with a religious congregation, 37.3%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Seattle is home to the Berth 5 and the Akli Point Lighthouse as well as Lincoln Park and Myrtle Edwards Park. Shopping centers in the area include Lake City Shopping Center, Westwood Village Shopping Center and Oak Tree Village Shopping Center. Visitors to Seattle can choose from A-1 Motel, Arlington Suites and Marriott Sea-Tac Airport for temporary stays in the area.