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Career and Education Opportunities for Advertising Managers in Seattle, Washington

Advertising manager career and educational opportunities abound in Seattle, Washington. Currently, 400 people work as advertising managers in Washington. This is expected to grow 26% to about 500 people by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $42 hourly or $88,800 annually on average in Washington. Nationally they average about $38 hourly or $80,220 yearly. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Washington earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as advertising managers can fill a number of jobs, such as: head of sales promotion, print traffic manager, and advertising sales manager.

There are eleven schools within twenty-five miles of Seattle where you can study to be an advertising manager, among sixty-five schools of higher education total in the Seattle area. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Seattle include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Shoreline Community College - Shoreline, WA

Shoreline Community College, 16101 Greenwood Ave N, Shoreline, WA 98133-5696. Shoreline Community College is a medium sized college located in Shoreline, Washington. It is a public school with primarily 2-year programs and has 5,823 students. Shoreline Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated one and four students respectively in 2008.

City University of Seattle - Bellevue, WA

City University of Seattle, 11900 NE First Street, Bellevue, WA 98005. City University of Seattle is a small university located in Bellevue, Washington. It is a private not-for-profit school with primarily 4-year or above programs and has 2,489 students. City University of Seattle has one to two year, bachelor's degree, postbaccalaureate certificate, and master's degree programs in Marketing/Marketing Management which graduated two, two, one, and one students respectively in 2008.

Pierce College at Fort Steilacoom - Lakewood, WA

Pierce College at Fort Steilacoom, 9401 Farwest Dr SW, Lakewood, WA 98498-1999. Pierce College at Fort Steilacoom is a medium sized college located in Lakewood, Washington. It is a public school with primarily 2-year programs and has 6,632 students. Pierce College at Fort Steilacoom has a less than one year program in Marketing/Marketing Management which graduated ten students in 2008.

Clover Park Technical College - Lakewood, WA

Clover Park Technical College, 4500 Steilacoom Blvd SW, Lakewood, WA 98499-4004. Clover Park Technical College is a medium sized college located in Lakewood, Washington. It is a public school with primarily 2-year programs and has 3,781 students. Clover Park Technical College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated three and four students respectively in 2008.

Pierce College at Puyallup - Puyallup, WA

Pierce College at Puyallup, 1601 39th Ave SE, Puyallup, WA 98374-2222. Pierce College at Puyallup is a small college located in Puyallup, Washington. It is a public school with primarily 2-year programs and has 3,101 students. Pierce College at Puyallup has a less than one year program in Marketing/Marketing Management which graduated seventeen students in 2008.

Bellevue College - Bellevue, WA

Bellevue College, 3000 Landerholm Cir SE, Bellevue, WA 98007-6484. Bellevue College is a large college located in Bellevue, Washington. It is a public school with primarily 4-year or above programs and has 11,748 students. Bellevue College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated four, two, and ten students respectively in 2008.

Green River Community College - Auburn, WA

Green River Community College, 12401 SE 320th St, Auburn, WA 98092-3622. Green River Community College is a medium sized college located in Auburn, Washington. It is a public school with primarily 2-year programs and has 7,544 students. Green River Community College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated four, four, and thirteen students respectively in 2008.

Seattle University - Seattle, WA

Seattle University, 900 Broadway, Seattle, WA 98122-4340. Seattle University is a medium sized university located in Seattle, Washington. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,560 students and an admission rate of 65%. Seattle University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 4 students in 2008.

University of Washington-Seattle Campus - Seattle, WA

University of Washington-Seattle Campus, 1400 NE Campus Parkway, Seattle, WA 98195-4550. University of Washington-Seattle Campus is a large university located in Seattle, Washington. It is a public school with primarily 4-year or above programs. It has 39,675 students and an admission rate of 61%. University of Washington-Seattle Campus has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-five students in 2008.

University of Washington-Tacoma Campus - Tacoma, WA

University of Washington-Tacoma Campus, 1900 Commerce St, Tacoma, WA 98402-3100. University of Washington-Tacoma Campus is a small university located in Tacoma, Washington. It is a public school with primarily 4-year or above programs. It has 2,915 students and an admission rate of 82%. University of Washington-Tacoma Campus has a bachelor's degree program in Marketing/Marketing Management which graduated eighteen students in 2008.

Edmonds Community College - Lynnwood, WA

Edmonds Community College, 20000 68th Ave W, Lynnwood, WA 98036-5912. Edmonds Community College is a medium sized college located in Lynnwood, Washington. It is a public school with primarily 2-year programs and has 7,823 students. Edmonds Community College has a less than one year program in Marketing/Marketing Management which graduated ten students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Seattle, Washington

Seattle, Washington
Seattle, Washington photo by Dschwen

Seattle is located in King County, Washington. It has a population of over 598,541, which has grown by 6.2% in the past ten years. The cost of living index in Seattle, 126, is far greater than the national average. New single-family homes in Seattle are valued at $206,700 on average, which is well below the state average. In 2008, five hundred ninety-five new homes were built in Seattle, down from seven hundred seventy-five the previous year.

The three big industries for women in Seattle are health care, professional, scientific, and technical services, and educational services. For men, it is professional, scientific, and technical services, construction, and educational services. The average commute to work is about 25 minutes. More than 47.2% of Seattle residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.3%, is higher than the state average.

The unemployment rate in Seattle is 7.8%, which is less than Washington's average of 8.7%.

The percentage of Seattle residents that are affiliated with a religious congregation, 37.3%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.

Seattle is home to the Berth 5 and the Akli Point Lighthouse as well as Lincoln Park and Myrtle Edwards Park. Shopping centers in the area include Lake City Shopping Center, Westwood Village Shopping Center and Oak Tree Village Shopping Center. Visitors to Seattle can choose from A-1 Motel, Arlington Suites and Marriott Sea-Tac Airport for temporary stays in the area.