Marketing and Advertising: Career and Education Opportunities in Seattle, Washington
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Seattle is located in King County, Washington. It has a population of over 598,541, which has grown by 6.2% in the past ten years. The cost of living index in Seattle, 126, is far greater than the national average. New single-family homes in Seattle are valued at $206,700 on average, which is well below the state average. In 2008, five hundred ninety-five new homes were built in Seattle, down from seven hundred seventy-five the previous year.
The three big industries for women in Seattle are health care, professional, scientific, and technical services, and educational services. For men, it is professional, scientific, and technical services, construction, and educational services. The average commute to work is about 25 minutes. More than 47.2% of Seattle residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.3%, is higher than the state average.
The unemployment rate in Seattle is 7.8%, which is less than Washington's average of 8.7%.
The percentage of Seattle residents that are affiliated with a religious congregation, 37.3%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Seattle is home to the Berth 5 and the Akli Point Lighthouse as well as Lincoln Park and Myrtle Edwards Park. Shopping centers in the area include Lake City Shopping Center, Westwood Village Shopping Center and Oak Tree Village Shopping Center. Visitors to Seattle can choose from A-1 Motel, Arlington Suites and Marriott Sea-Tac Airport for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.