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Career and Education Opportunities for Marketing Managers in Washington

Washington has a population of 6,664,195, which has grown by 13.07% over the past 10 years. Nicknamed the "Evergreen State," its capital is Olympia, though its biggest city is Seattle.

About 2,710 people are currently employed as marketing managers in Washington. By 2016, this is expected to grow by 23% to 3,340 people employed. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $54 per hour or $113,340 yearly on average in Washington and about $52 hourly or $108,580 yearly on average nationally. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Washington, and better than the overall Marketing and Advertising category nationally. Marketing managers work in a variety of jobs, including: sports marketer, brand manager, and business development director.

In 2008, there were a total of 4,012,270 jobs in Washington. The average annual income was $42,747 in 2008, up from $41,919 the previous year. The unemployment rate in Washington was 8.9% in 2009, which has grown by 3.5% since the previous year. About 27.7% of Washington residents have college degrees, which is higher than the national average.

The top industries in Washington include software publishers, offices of dentists, and overhead traveling crane, hoist, and monorail system manufacturing. Notable tourist attractions include the Boeing and Eames IMAX Theatres, the Seattle Metropolitan Police Museum, and the Last Resort Fire Department.

CITIES WITH Marketing Manager OPPORTUNITIES IN Washington


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Washington include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Washington

Washington
Washington photo by Kelvin Kay

Washington has a population of 6,664,195, which has grown by 13.07% over the past 10 years. Nicknamed the "Evergreen State," its capital is Olympia, though its largest city is Seattle. In 2008, there were a total of 4,012,270 jobs in Washington. The average annual income was $42,747 in 2008, up from $41,919 in 2007. The unemployment rate in Washington was 8.9% in 2009, which has grown by 3.5% since the previous year. About 27.7% of Washington residents have college degrees, which is higher than the national average.

The top industries in Washington include software publishers, offices of dentists, and overhead traveling crane, hoist, and monorail system manufacturing. Notable tourist destinations include the Birthplace of Seattle Log House Museum, the History House, and the Boeing and Eames IMAX Theatres.