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Career and Education Opportunities for Advertising Managers in Washington

Washington has a population of 6,664,195, which has grown by 13.07% in the last 10 years. Nicknamed the "Evergreen State," its capital is Olympia, though its most populous city is Seattle.

Currently, 400 people work as advertising managers in Washington. This is expected to grow by 26% to 500 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $42 per hour or $88,800 annually on average in Washington and about $38 per hour or $80,220 per year on average nationally. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Washington earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: sales promotion manager, campaign manager, and advertising account manager.

In 2008, there were a total of 4,012,270 jobs in Washington. The average annual income was $42,747 in 2008, up from $41,919 the preceding year. The unemployment rate in Washington was 8.9% in 2009, which has grown by 3.5% since the previous year. About 27.7% of Washington residents have college degrees, which is higher than the national average.

The top industries in Washington include software publishers, offices of dentists, and overhead traveling crane, hoist, and monorail system manufacturing. Notable tourist attractions include the Laser Fantasy International, the Seattle Metropolitan Police Museum, and the Center for Wooden Boats.

CITIES WITH Advertising Manager OPPORTUNITIES IN Washington


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Washington include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Washington

Washington
Washington photo by Kelvin Kay

Washington has a population of 6,664,195, which has grown by 13.07% over the past 10 years. Nicknamed the "Evergreen State," its capital is Olympia, though its largest city is Seattle. In 2008, there were a total of 4,012,270 jobs in Washington. The average annual income was $42,747 in 2008, up from $41,919 in 2007. The unemployment rate in Washington was 8.9% in 2009, which has grown by 3.5% since the previous year. About 27.7% of Washington residents have college degrees, which is higher than the national average.

The top industries in Washington include software publishers, offices of dentists, and overhead traveling crane, hoist, and monorail system manufacturing. Notable tourist destinations include the Birthplace of Seattle Log House Museum, the History House, and the Boeing and Eames IMAX Theatres.