Marketing and Advertising: Career and Education Opportunities in Washington
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Washington has a population of 6,664,195, which has grown by 13.07% over the past 10 years. Nicknamed the "Evergreen State," its capital is Olympia, though its largest city is Seattle. In 2008, there were a total of 4,012,270 jobs in Washington. The average annual income was $42,747 in 2008, up from $41,919 in 2007. The unemployment rate in Washington was 8.9% in 2009, which has grown by 3.5% since the previous year. About 27.7% of Washington residents have college degrees, which is higher than the national average.
The top industries in Washington include software publishers, offices of dentists, and overhead traveling crane, hoist, and monorail system manufacturing. Notable tourist destinations include the Birthplace of Seattle Log House Museum, the History House, and the Boeing and Eames IMAX Theatres.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Washington
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.