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Career and Education Opportunities for Marketing Managers in Bellevue, Washington

Bellevue, Washington provides a wide variety of opportunities, both career and educational, for marketing managers. About 2,710 people are currently employed as marketing managers in Washington. By 2016, this is expected to grow 23% to 3,340 people employed. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $54 hourly or $113,340 per year on average in Washington. Nationally, their income is about $52 per hour or $108,580 annually. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Washington earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Marketing managers work in a variety of jobs, including: brand manager, marketing agent, and director of sales and marketing.

The Bellevue area is home to sixty-four schools of higher education, including thirteen within twenty-five miles of Bellevue where you can get a degree as a marketing manager. Given that the most common education level for marketing managers is a Bachelor's degree, you can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Bellevue include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Shoreline Community College - Shoreline, WA

Shoreline Community College, 16101 Greenwood Ave N, Shoreline, WA 98133-5696. Shoreline Community College is a medium sized college located in Shoreline, Washington. It is a public school with primarily 2-year programs and has 5,823 students. Shoreline Community College has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, less than one year and associate's degree which graduated one and four students respectively in 2008.
  • Marketing, Other Specialties, less than one year which graduated 11 students in 2008.

City University of Seattle - Bellevue, WA

City University of Seattle, 11900 NE First Street, Bellevue, WA 98005. City University of Seattle is a small university located in Bellevue, Washington. It is a private not-for-profit school with primarily 4-year or above programs and has 2,489 students. City University of Seattle has one to two year, bachelor's degree, postbaccalaureate certificate, and master's degree programs in Marketing/Marketing Management which graduated two, two, one, and one students respectively in 2008.

Pierce College at Fort Steilacoom - Lakewood, WA

Pierce College at Fort Steilacoom, 9401 Farwest Dr SW, Lakewood, WA 98498-1999. Pierce College at Fort Steilacoom is a medium sized college located in Lakewood, Washington. It is a public school with primarily 2-year programs and has 6,632 students. Pierce College at Fort Steilacoom has a less than one year program in Marketing/Marketing Management which graduated ten students in 2008.

Clover Park Technical College - Lakewood, WA

Clover Park Technical College, 4500 Steilacoom Blvd SW, Lakewood, WA 98499-4004. Clover Park Technical College is a medium sized college located in Lakewood, Washington. It is a public school with primarily 2-year programs and has 3,781 students. Clover Park Technical College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated three and four students respectively in 2008.

University of Washington-Tacoma Campus - Tacoma, WA

University of Washington-Tacoma Campus, 1900 Commerce St, Tacoma, WA 98402-3100. University of Washington-Tacoma Campus is a small university located in Tacoma, Washington. It is a public school with primarily 4-year or above programs. It has 2,915 students and an admission rate of 82%. University of Washington-Tacoma Campus has a bachelor's degree program in Marketing/Marketing Management which graduated eighteen students in 2008.

Bellevue College - Bellevue, WA

Bellevue College, 3000 Landerholm Cir SE, Bellevue, WA 98007-6484. Bellevue College is a large college located in Bellevue, Washington. It is a public school with primarily 4-year or above programs and has 11,748 students. Bellevue College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated four, two, and ten students respectively in 2008.

Green River Community College - Auburn, WA

Green River Community College, 12401 SE 320th St, Auburn, WA 98092-3622. Green River Community College is a medium sized college located in Auburn, Washington. It is a public school with primarily 2-year programs and has 7,544 students. Green River Community College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated four, four, and thirteen students respectively in 2008.

Northwest University - Kirkland, WA

Northwest University, 5520 108th Ave NE, Kirkland, WA 98083-0579. Northwest University is a small university located in Kirkland, Washington. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,310 students and an admission rate of 79%. Northwest University has a bachelor's degree program in Marketing, Other Specialties which graduated five students in 2008.

Seattle University - Seattle, WA

Seattle University, 900 Broadway, Seattle, WA 98122-4340. Seattle University is a medium sized university located in Seattle, Washington. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,560 students and an admission rate of 65%. Seattle University has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

University of Washington-Seattle Campus - Seattle, WA

University of Washington-Seattle Campus, 1400 NE Campus Parkway, Seattle, WA 98195-4550. University of Washington-Seattle Campus is a large university located in Seattle, Washington. It is a public school with primarily 4-year or above programs. It has 39,675 students and an admission rate of 61%. University of Washington-Seattle Campus has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-five students in 2008.

Pierce College at Puyallup - Puyallup, WA

Pierce College at Puyallup, 1601 39th Ave SE, Puyallup, WA 98374-2222. Pierce College at Puyallup is a small college located in Puyallup, Washington. It is a public school with primarily 2-year programs and has 3,101 students. Pierce College at Puyallup has a less than one year program in Marketing/Marketing Management which graduated seventeen students in 2008.

Olympic College - Bremerton, WA

Olympic College, 1600 Chester Ave, Bremerton, WA 98337-1699. Olympic College is a medium sized college located in Bremerton, Washington. It is a public school with primarily 4-year or above programs and has 6,596 students. Olympic College has a one to two year program in Marketing, Other Specialties which graduated five students in 2008.

Edmonds Community College - Lynnwood, WA

Edmonds Community College, 20000 68th Ave W, Lynnwood, WA 98036-5912. Edmonds Community College is a medium sized college located in Lynnwood, Washington. It is a public school with primarily 2-year programs and has 7,823 students. Edmonds Community College has a less than one year program in Marketing/Marketing Management which graduated ten students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Bellevue, Washington

Bellevue, Washington
Bellevue, Washington photo by Jelson25

Bellevue is located in King County, Washington. It has a population of over 123,771, which has grown by 13.0% in the past ten years. The cost of living index in Bellevue, 128, is far greater than the national average. New single-family homes in Bellevue are valued at $475,200 on average, which is far greater than the state average. In 2008, one hundred thirteen new homes were built in Bellevue, down from one hundred sixty-five the previous year.

The top three industries for women in Bellevue are health care, professional, scientific, and technical services, and educational services. For men, it is professional, scientific, and technical services, transportation equipment, and construction. The average commute to work is about 22 minutes. More than 54.1% of Bellevue residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.4%, is higher than the state average.

The unemployment rate in Bellevue is 7.2%, which is less than Washington's average of 8.7%.

The percentage of Bellevue residents that are affiliated with a religious congregation, 37.3%, is less than the national average but more than the state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.

Bellevue is home to the Sunset Plaza and the Eastgate Plaza as well as Killarney Glen Park and Coal Creek Park. Shopping malls in the area include Hillfair Shopping Center, Lake Hills Shopping Center and Crossroads Shopping Center. Visitors to Bellevue can choose from Bedynamic Inc, Fairfield Inn Seattle-Bellevue and Bellevue Travelodge for temporary stays in the area.