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Career and Education Opportunities for Advertising Managers in Bellevue, Washington

Advertising managers can find both educational opportunities and jobs in the Bellevue, Washington area. There are currently 400 jobs for advertising managers in Washington and this is projected to grow by 26% to about 500 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $42 hourly or $88,800 yearly on average in Washington. Nationally they average about $38 per hour or $80,220 annually. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Washington and less than people in the Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: circulation director, advertising executive, and advertising agency manager.

There are sixty-four schools of higher education in the Bellevue area, including eleven within twenty-five miles of Bellevue where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Bellevue include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Shoreline Community College - Shoreline, WA

Shoreline Community College, 16101 Greenwood Ave N, Shoreline, WA 98133-5696. Shoreline Community College is a medium sized college located in Shoreline, Washington. It is a public school with primarily 2-year programs and has 5,823 students. Shoreline Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated one and four students respectively in 2008.

City University of Seattle - Bellevue, WA

City University of Seattle, 11900 NE First Street, Bellevue, WA 98005. City University of Seattle is a small university located in Bellevue, Washington. It is a private not-for-profit school with primarily 4-year or above programs and has 2,489 students. City University of Seattle has one to two year, bachelor's degree, postbaccalaureate certificate, and master's degree programs in Marketing/Marketing Management which graduated two, two, one, and one students respectively in 2008.

Pierce College at Fort Steilacoom - Lakewood, WA

Pierce College at Fort Steilacoom, 9401 Farwest Dr SW, Lakewood, WA 98498-1999. Pierce College at Fort Steilacoom is a medium sized college located in Lakewood, Washington. It is a public school with primarily 2-year programs and has 6,632 students. Pierce College at Fort Steilacoom has a less than one year program in Marketing/Marketing Management which graduated ten students in 2008.

Clover Park Technical College - Lakewood, WA

Clover Park Technical College, 4500 Steilacoom Blvd SW, Lakewood, WA 98499-4004. Clover Park Technical College is a medium sized college located in Lakewood, Washington. It is a public school with primarily 2-year programs and has 3,781 students. Clover Park Technical College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated three and four students respectively in 2008.

Pierce College at Puyallup - Puyallup, WA

Pierce College at Puyallup, 1601 39th Ave SE, Puyallup, WA 98374-2222. Pierce College at Puyallup is a small college located in Puyallup, Washington. It is a public school with primarily 2-year programs and has 3,101 students. Pierce College at Puyallup has a less than one year program in Marketing/Marketing Management which graduated seventeen students in 2008.

Bellevue College - Bellevue, WA

Bellevue College, 3000 Landerholm Cir SE, Bellevue, WA 98007-6484. Bellevue College is a large college located in Bellevue, Washington. It is a public school with primarily 4-year or above programs and has 11,748 students. Bellevue College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated four, two, and ten students respectively in 2008.

Green River Community College - Auburn, WA

Green River Community College, 12401 SE 320th St, Auburn, WA 98092-3622. Green River Community College is a medium sized college located in Auburn, Washington. It is a public school with primarily 2-year programs and has 7,544 students. Green River Community College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated four, four, and thirteen students respectively in 2008.

Seattle University - Seattle, WA

Seattle University, 900 Broadway, Seattle, WA 98122-4340. Seattle University is a medium sized university located in Seattle, Washington. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,560 students and an admission rate of 65%. Seattle University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 4 students in 2008.

University of Washington-Seattle Campus - Seattle, WA

University of Washington-Seattle Campus, 1400 NE Campus Parkway, Seattle, WA 98195-4550. University of Washington-Seattle Campus is a large university located in Seattle, Washington. It is a public school with primarily 4-year or above programs. It has 39,675 students and an admission rate of 61%. University of Washington-Seattle Campus has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-five students in 2008.

University of Washington-Tacoma Campus - Tacoma, WA

University of Washington-Tacoma Campus, 1900 Commerce St, Tacoma, WA 98402-3100. University of Washington-Tacoma Campus is a small university located in Tacoma, Washington. It is a public school with primarily 4-year or above programs. It has 2,915 students and an admission rate of 82%. University of Washington-Tacoma Campus has a bachelor's degree program in Marketing/Marketing Management which graduated eighteen students in 2008.

Edmonds Community College - Lynnwood, WA

Edmonds Community College, 20000 68th Ave W, Lynnwood, WA 98036-5912. Edmonds Community College is a medium sized college located in Lynnwood, Washington. It is a public school with primarily 2-year programs and has 7,823 students. Edmonds Community College has a less than one year program in Marketing/Marketing Management which graduated ten students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Bellevue, Washington

Bellevue, Washington
Bellevue, Washington photo by Jelson25

Bellevue is located in King County, Washington. It has a population of over 123,771, which has grown by 13.0% in the past ten years. The cost of living index in Bellevue, 128, is far greater than the national average. New single-family homes in Bellevue are valued at $475,200 on average, which is far greater than the state average. In 2008, one hundred thirteen new homes were built in Bellevue, down from one hundred sixty-five the previous year.

The top three industries for women in Bellevue are health care, professional, scientific, and technical services, and educational services. For men, it is professional, scientific, and technical services, transportation equipment, and construction. The average commute to work is about 22 minutes. More than 54.1% of Bellevue residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 19.4%, is higher than the state average.

The unemployment rate in Bellevue is 7.2%, which is less than Washington's average of 8.7%.

The percentage of Bellevue residents that are affiliated with a religious congregation, 37.3%, is less than the national average but more than the state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.

Bellevue is home to the Sunset Plaza and the Eastgate Plaza as well as Killarney Glen Park and Coal Creek Park. Shopping malls in the area include Hillfair Shopping Center, Lake Hills Shopping Center and Crossroads Shopping Center. Visitors to Bellevue can choose from Bedynamic Inc, Fairfield Inn Seattle-Bellevue and Bellevue Travelodge for temporary stays in the area.