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Career and Education Opportunities for Marketing Managers in Chesapeake, Virginia

For those living in the Chesapeake, Virginia area, there are many career and education opportunities for marketing managers. The national trend for marketing managers sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $58 hourly or $121,910 per year on average in Virginia. In the U.S. as a whole, their income is about $52 hourly or $108,580 annually on average. Marketing managers earn more than people working in the category of Marketing and Advertising generally in Virginia and more than people in the Marketing and Advertising category nationally. Marketing managers work in a variety of jobs, including: pricing analyst, fashion marketer, and business developer.

There are thirty-six schools of higher education in the Chesapeake area, including two within twenty-five miles of Chesapeake where you can get a degree to start your career as a marketing manager. Given that the most common education level for marketing managers is a Bachelor's degree, you can expect to spend about four years studying to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Chesapeake include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Hampton University - Hampton, VA

Hampton University, , Hampton, VA 23668-0099. Hampton University is a medium sized university located in Hampton, Virginia. It is a private not-for-profit school with primarily 4-year or above programs and has an admission rate of 45%. Hampton University has a bachelor's degree program in Marketing/Marketing Management which graduated sixty-three students in 2008.

Old Dominion University - Norfolk, VA

Old Dominion University, 5115 Hampton Blvd, Norfolk, VA 23529. Old Dominion University is a large university located in Norfolk, Virginia. It is a public school with primarily 4-year or above programs. It has 22,973 students and an admission rate of 72%. Old Dominion University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Chesapeake, Virginia

Chesapeake, Virginia
Chesapeake, Virginia photo by BetacommandBot

Chesapeake is located in Chesapeake City County, Virginia. It has a population of over 220,111, which has grown by 10.5% in the past ten years. The cost of living index in Chesapeake, 87, is well below the national average. New single-family homes in Chesapeake are priced at $160,000 on average, which is well above the state average. In 2008, five hundred eighty-nine new homes were constructed in Chesapeake, down from seven hundred fifty-eight the previous year.

The three most popular industries for women in Chesapeake are educational services, health care, and public administration. For men, it is construction, public administration, and transportation equipment. The average travel time to work is about 25 minutes. More than 24.7% of Chesapeake residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.8%, is lower than the state average.

The unemployment rate in Chesapeake is 6.1%, which is less than Virginia's average of 6.4%.

Pleasant Grove Church, Refuge Mission Church and Saint Andrews Church are among the churches located in Chesapeake.

Chesapeake is home to the Jacks Camp and the Portlock Yard as well as Cascade Park and Ford Park. Shopping malls in the area include Great Bridge Shopping Center, Greenbrier Mall Shopping Center and Poplar Hill Plaza Shopping Center. Visitors to Chesapeake can choose from Courtyard By Marriott, Chesapeake Travelodge Motel and Comfort Inn Bowers Hill for temporary stays in the area.