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Career and Education Opportunities for Advertising Managers in Chesapeake, Virginia

Many educational and employment opportunities exist for advertising managers in the Chesapeake, Virginia area. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $38 hourly or $79,500 per year on average in Virginia. In the U.S. as a whole, their income is about $38 hourly or $80,220 yearly on average. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Virginia, and not quite as good as the overall Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: circulation manager, marketing director, and sales promotion manager.

There are thirty-six schools of higher education in the Chesapeake area, including two within twenty-five miles of Chesapeake where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Chesapeake include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Hampton University - Hampton, VA

Hampton University, , Hampton, VA 23668-0099. Hampton University is a medium sized university located in Hampton, Virginia. It is a private not-for-profit school with primarily 4-year or above programs and has an admission rate of 45%. Hampton University has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 31 students in 2008.
  • Advertising, bachelor's degree which graduated 9 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 63 students in 2008.

Old Dominion University - Norfolk, VA

Old Dominion University, 5115 Hampton Blvd, Norfolk, VA 23529. Old Dominion University is a large university located in Norfolk, Virginia. It is a public school with primarily 4-year or above programs. It has 22,973 students and an admission rate of 72%. Old Dominion University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Chesapeake, Virginia

Chesapeake, Virginia
Chesapeake, Virginia photo by BetacommandBot

Chesapeake is located in Chesapeake City County, Virginia. It has a population of over 220,111, which has grown by 10.5% in the past ten years. The cost of living index in Chesapeake, 87, is well below the national average. New single-family homes in Chesapeake are priced at $160,000 on average, which is well above the state average. In 2008, five hundred eighty-nine new homes were constructed in Chesapeake, down from seven hundred fifty-eight the previous year.

The three most popular industries for women in Chesapeake are educational services, health care, and public administration. For men, it is construction, public administration, and transportation equipment. The average travel time to work is about 25 minutes. More than 24.7% of Chesapeake residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.8%, is lower than the state average.

The unemployment rate in Chesapeake is 6.1%, which is less than Virginia's average of 6.4%.

Pleasant Grove Church, Refuge Mission Church and Saint Andrews Church are among the churches located in Chesapeake.

Chesapeake is home to the Jacks Camp and the Portlock Yard as well as Cascade Park and Ford Park. Shopping malls in the area include Great Bridge Shopping Center, Greenbrier Mall Shopping Center and Poplar Hill Plaza Shopping Center. Visitors to Chesapeake can choose from Courtyard By Marriott, Chesapeake Travelodge Motel and Comfort Inn Bowers Hill for temporary stays in the area.