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Career and Education Opportunities for Public Relations Specialists in Chesapeake, Virginia

Public relations specialists can find both educational opportunities and jobs in the Chesapeake, Virginia area. The national trend for public relations specialists sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

The income of a public relations specialist is about $26 per hour or $55,310 yearly on average in Virginia. In the U.S. as a whole, their income is about $24 per hour or $51,280 annually on average. Jobs in this field include: press agent, concert promoter, and publicity consultant.

There are five schools within twenty-five miles of Chesapeake where you can study to be a public relations specialist, among thirty-six schools of higher education total in the Chesapeake area. The most common level of education for public relations specialists is a Bachelor's degree. It will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Chesapeake include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Christopher Newport University - Newport News, VA

Christopher Newport University, 1 University Place, Newport News, VA 23606. Christopher Newport University is a small university located in Newport News, Virginia. It is a public school with primarily 4-year or above programs. It has 4,904 students and an admission rate of 56%. Christopher Newport University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Hampton University - Hampton, VA

Hampton University, , Hampton, VA 23668-0099. Hampton University is a medium sized university located in Hampton, Virginia. It is a private not-for-profit school with primarily 4-year or above programs and has an admission rate of 45%. Hampton University has a bachelor's degree program in Public Relations/Image Management which graduated thirty-one students in 2008.

Elizabeth City State University - Elizabeth City, NC

Elizabeth City State University, 1704 Weeksville Rd, Elizabeth City, NC 27909. Elizabeth City State University is a small university located in Elizabeth City, North Carolina. It is a public school with primarily 4-year or above programs. It has 3,105 students and an admission rate of 80%. Elizabeth City State University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty students in 2008.

Virginia Wesleyan College - Norfolk, VA

Virginia Wesleyan College, 1584 Wesleyan Dr, Norfolk, VA 23502-5599. Virginia Wesleyan College is a small college located in Norfolk, Virginia. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,381 students and an admission rate of 77%. Virginia Wesleyan College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventeen students in 2008.

Regent University - Virginia Beach, VA

Regent University, 1000 Regent University Dr, Virginia Beach, VA 23464. Regent University is a small university located in Virginia Beach, Virginia. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,197 students and an admission rate of 50%. Regent University has less than one year, bachelor's degree, master's degree, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated two, twenty-six, thirty, and sixteen students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Chesapeake, Virginia

Chesapeake, Virginia
Chesapeake, Virginia photo by BetacommandBot

Chesapeake is located in Chesapeake City County, Virginia. It has a population of over 220,111, which has grown by 10.5% in the past ten years. The cost of living index in Chesapeake, 87, is well below the national average. New single-family homes in Chesapeake are priced at $160,000 on average, which is well above the state average. In 2008, five hundred eighty-nine new homes were constructed in Chesapeake, down from seven hundred fifty-eight the previous year.

The three most popular industries for women in Chesapeake are educational services, health care, and public administration. For men, it is construction, public administration, and transportation equipment. The average travel time to work is about 25 minutes. More than 24.7% of Chesapeake residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.8%, is lower than the state average.

The unemployment rate in Chesapeake is 6.1%, which is less than Virginia's average of 6.4%.

Pleasant Grove Church, Refuge Mission Church and Saint Andrews Church are among the churches located in Chesapeake.

Chesapeake is home to the Jacks Camp and the Portlock Yard as well as Cascade Park and Ford Park. Shopping malls in the area include Great Bridge Shopping Center, Greenbrier Mall Shopping Center and Poplar Hill Plaza Shopping Center. Visitors to Chesapeake can choose from Courtyard By Marriott, Chesapeake Travelodge Motel and Comfort Inn Bowers Hill for temporary stays in the area.