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Career and Education Opportunities for Marketing Managers in Arlington, Virginia

Marketing managers can find both educational opportunities and jobs in the Arlington, Virginia area. The national trend for marketing managers sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

A person working as a marketing manager can expect to earn about $58 per hour or $121,910 annually on average in Virginia and about $52 per hour or $108,580 yearly on average in the U.S. as a whole. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Virginia earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Marketing managers work in a variety of jobs, including: marketing director, membership director, and channel manager.

There are eighty-seven schools of higher education in the Arlington area, including eleven within twenty-five miles of Arlington where you can get a degree to start your career as a marketing manager. The most common level of education for marketing managers is a Bachelor's degree. It will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Arlington include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Howard University - Washington, DC

Howard University, 2400 Sixth St NW, Washington, DC 20059-0001. Howard University is a large university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,696 students and an admission rate of 49%. Howard University has a bachelor's degree program in Marketing, Other Specialties which graduated sixty-six students in 2008.

University of Maryland-University College - Adelphi, MD

University of Maryland-University College, 3501 University Blvd East, Adelphi, MD 20783-8010. University of Maryland-University College is a large university located in Adelphi, Maryland. It is a public school with primarily 4-year or above programs and has 34,130 students. University of Maryland-University College has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree and postbaccalaureate certificate which graduated twenty-three and two students respectively in 2008.
  • International Marketing, postbaccalaureate certificate which graduated 2 students in 2008.

University of the District of Columbia - Washington, DC

University of the District of Columbia, 4200 Connecticut Ave NW, Washington, DC 20008. University of the District of Columbia is a medium sized university located in Washington, District of Columbia. It is a public school with primarily 4-year or above programs and has 5,339 students. University of the District of Columbia has a bachelor's degree program in Marketing, Other Specialties which graduated eight students in 2008.

Georgetown University - Washington, DC

Georgetown University, 37th and O St NW, Washington, DC 20057. Georgetown University is a large university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,318 students and an admission rate of 19%. Georgetown University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

Prince George's Community College - Largo, MD

Prince George's Community College, 301 Largo Rd, Largo, MD 20774-2199. Prince George's Community College is a large college located in Largo, Maryland. It is a public school with primarily 2-year programs and has 12,005 students. Prince George's Community College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated one and three students respectively in 2008.

Southeastern University - Washington, DC

Southeastern University, 501 I St SW, Washington, DC 20024-2788. Southeastern University is a small university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 753 students and an admission rate of 67%. Southeastern University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated three and three students respectively in 2008.

George Washington University - Washington, DC

George Washington University, 2121 I Street, NW, Washington, DC 20052. George Washington University is a large university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 25,027 students and an admission rate of 37%. George Washington University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

Catholic University of America - Washington, DC

Catholic University of America, 620 Michigan Avenue, NE, Washington, DC 20064. Catholic University of America is a medium sized university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,705 students and an admission rate of 81%. Catholic University of America has a bachelor's degree program in Marketing/Marketing Management which graduated ten students in 2008.

University of Maryland-College Park - College Park, MD

University of Maryland-College Park, , College Park, MD 20742. University of Maryland-College Park is a large university located in College Park, Maryland. It is a public school with primarily 4-year or above programs. It has 37,000 students and an admission rate of 39%. University of Maryland-College Park has a bachelor's degree program in Marketing/Marketing Management which graduated nine students in 2008.

George Mason University - Fairfax, VA

George Mason University, 4400 University Dr, Fairfax, VA 22030-4444. George Mason University is a large university located in Fairfax, Virginia. It is a public school with primarily 4-year or above programs. It has 30,800 students and an admission rate of 63%. George Mason University has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Strayer University - Washington, DC

Strayer University, 1133 15th St NW, Washington, DC 20005. Strayer University is a large university located in Washington, District of Columbia. It is a private for-profit school with primarily 4-year or above programs and has 41,565 students. Strayer University has an associate's degree program in Marketing/Marketing Management which graduated eleven students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Arlington, Virginia

Arlington, Virginia
Arlington, Virginia photo by Postdlf

Arlington is located in Arlington County, Virginia. It has a population of over 209,969, which has grown by 10.8% over the last ten years. The cost of living index in Arlington, 126, is far greater than the national average.

The top three industries for women in Arlington are professional, scientific, and technical services, public administration, and educational services. For men, it is professional, scientific, and technical services, public administration, and construction. The average commute to work is about 27 minutes. More than 60.2% of Arlington residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 30.6%, is higher than the state average.

The percentage of Arlington residents that are affiliated with a religious congregation, 29.2%, is less than both the national and state average. Church of the Convenant Presbyterian, Abundant Life United Holy Church and Advent Lutheran Church are among the churches located in Arlington. The largest religious groups are the Catholic Church, the United Methodist Church and the Episcopal Church.

Arlington is home to the Clarendon Metro Station and the Virginia Square-GMU Metro Station as well as Arlington House-Robert E Lee Memorial and Doctors Branch Park. Shopping centers in the area include Lee-Harrison Shopping Center, Ballston Common Shopping Center and Lucas Market Shopping Center. Visitors to Arlington can choose from Econo Lodge National Airport, Crystal Gateway Marriott and Hilton Arlington & Towers for temporary stays in the area.