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Career and Education Opportunities for Marketing Managers in Vermont

Vermont has a population of 621,760, which has grown by 2.12% over the past decade. Nicknamed the "Green Mountain State," its capital is Montpelier, though its largest city is Burlington.

There are currently 410 working marketing managers in Vermont; this should grow by 9% to about 440 working marketing managers in the state by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

A person working as a marketing manager can expect to earn about $43 per hour or $90,930 annually on average in Vermont and about $52 per hour or $108,580 annually on average in the U.S. as a whole. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Vermont earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: sales officer, head of marketing, and director of market analysis.

In 2008, there were a total of 434,917 jobs in Vermont. The average annual income was $38,700 in 2008, up from $37,735 the previous year. The unemployment rate in Vermont was 6.9% in 2009, which has grown by 2.4% since the previous year. Roughly 29.4% of Vermont residents have college degrees, which is higher than the national average.

The top industries in Vermont include computer product manufacturing, nonupholstered wood household furniture manufacturing, and sporting goods merchant wholesalers. Notable tourist destinations include the Algebars, the Catamount Trail Association, and the Fleming Museum.

CITIES WITH Marketing Manager OPPORTUNITIES IN Vermont


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Vermont include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Vermont

Vermont
Vermont photo by Jared C. Benedict

Vermont has a population of 621,760, which has grown by 2.12% over the past decade. Nicknamed the "Green Mountain State," its capital is Montpelier, though its largest city is Burlington. In 2008, there were a total of 434,917 jobs in Vermont. The average annual income was $38,700 in 2008, up from $37,735 the preceding year. The unemployment rate in Vermont was 6.9% in 2009, which has grown by 2.4% since the previous year. Approximately 29.4% of Vermont residents have college degrees, which is higher than the national average.

The top industries in Vermont include computer product manufacturing, nonupholstered wood household furniture manufacturing, and sporting goods merchant wholesalers. Notable tourist attractions include the Fleming Museum, the Yolanda Drag Queen Singer Songwriter, and the Burlington Chamber of Commerce.