Marketing and Advertising: Career and Education Opportunities in Vermont
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Vermont has a population of 621,760, which has grown by 2.12% over the past decade. Nicknamed the "Green Mountain State," its capital is Montpelier, though its largest city is Burlington. In 2008, there were a total of 434,917 jobs in Vermont. The average annual income was $38,700 in 2008, up from $37,735 the preceding year. The unemployment rate in Vermont was 6.9% in 2009, which has grown by 2.4% since the previous year. Approximately 29.4% of Vermont residents have college degrees, which is higher than the national average.
The top industries in Vermont include computer product manufacturing, nonupholstered wood household furniture manufacturing, and sporting goods merchant wholesalers. Notable tourist attractions include the Fleming Museum, the Yolanda Drag Queen Singer Songwriter, and the Burlington Chamber of Commerce.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Vermont
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.