Career and Education Opportunities for Advertising Agents in Essex, Vermont
Essex, Vermont provides a wide variety of opportunities, both career and educational, for advertising agents. Currently, 530 people work as advertising agents in Vermont. This is expected to shrink 3% to about 510 people by 2016. This is not quite as good as the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Income for advertising agents is about $18 per hour or $38,410 annually on average in Vermont. Nationally, their income is about $20 per hour or $43,480 per year. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Vermont earn less. They earn more than people working in the overall category of Sales and Clerical nationally.
The Essex area is home to fourteen schools of higher education, including one within twenty-five miles of Essex where you can get a degree as an advertising agent. Advertising agents usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Essex include:
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Champlain College - Burlington, VT
Champlain College, 163 S. Willard St, Burlington, VT 05401. Champlain College is a small college located in Burlington, Vermont. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,907 students and an admission rate of 73%. Champlain College has a bachelor's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Essex, Vermont
Essex is situated in Chittenden County, Vermont. It has a population of over 19,649, which has grown by 5.5% over the last ten years. The cost of living index in Essex, 95, is below the national average. New single-family homes in Essex cost $228,000 on average, which is below the state average. In 2008, six new homes were built in Essex, down from thirteen the previous year.
The three big industries for women in Essex are educational services, health care, and computer and electronic products. For men, it is computer and electronic products, educational services, and construction. The average travel time to work is about 19 minutes. More than 45.6% of Essex residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.1%, is higher than the state average.
The unemployment rate in Essex is 4.8%, which is less than Vermont's average of 5.9%. About 2.6% of Essex's residents are below the poverty line, which is better than the state average.
The percentage of Essex residents that are affiliated with a religious congregation, 39.8%, is less than both the national and state average. Federated Church, Covenant Community Church and Essex Alliance Church are among the churches located in Essex. The largest religious groups are the Catholic Church, the United Church of Christ and the United Methodist Church.
Essex is home to the Essex Free Library and the Essex Town Hall.