Marketing and Advertising: Career and Education Opportunities in Essex, Vermont
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Essex is situated in Chittenden County, Vermont. It has a population of over 19,649, which has grown by 5.5% over the last ten years. The cost of living index in Essex, 95, is below the national average. New single-family homes in Essex cost $228,000 on average, which is below the state average. In 2008, six new homes were built in Essex, down from thirteen the previous year.
The three big industries for women in Essex are educational services, health care, and computer and electronic products. For men, it is computer and electronic products, educational services, and construction. The average travel time to work is about 19 minutes. More than 45.6% of Essex residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.1%, is higher than the state average.
The unemployment rate in Essex is 4.8%, which is less than Vermont's average of 5.9%. About 2.6% of Essex's residents are below the poverty line, which is better than the state average.
The percentage of Essex residents that are affiliated with a religious congregation, 39.8%, is less than both the national and state average. Federated Church, Covenant Community Church and Essex Alliance Church are among the churches located in Essex. The largest religious groups are the Catholic Church, the United Church of Christ and the United Methodist Church.
Essex is home to the Essex Free Library and the Essex Town Hall.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.