Career and Education Opportunities for Public Relations Specialists in Essex, Vermont
Public relations specialist career and educational opportunities abound in Essex, Vermont. Currently, 1,240 people work as public relations specialists in Vermont. This is expected to grow 12% to 1,380 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Public relations specialists earn about $21 hourly or $44,860 yearly on average in Vermont and about $24 per hour or $51,280 yearly on average nationally. Public relations specialists work in a variety of jobs, including: shelter advocate, publicity agent, and account executive.
The Essex area is home to fourteen schools of higher education, including three within twenty-five miles of Essex where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Essex include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Norwich University - Northfield, VT
Norwich University, 158 Harmon Drive, Northfield, VT 05663-1035. Norwich University is a small university located in Northfield, Vermont. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,322 students and an admission rate of 66%. Norwich University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventeen students in 2008.
Champlain College - Burlington, VT
Champlain College, 163 S. Willard St, Burlington, VT 05401. Champlain College is a small college located in Burlington, Vermont. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,907 students and an admission rate of 73%. Champlain College has an associate's degree and a bachelor's degree program in Public Relations/Image Management which graduated zero and sixteen students respectively in 2008.
Community College of Vermont - Waterbury, VT
Community College of Vermont, 103 South Main Street, Waterbury, VT 05676-0120. Community College of Vermont is a medium sized college located in Waterbury, Vermont. It is a public school with primarily 2-year programs and has 5,550 students. Community College of Vermont has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Essex, Vermont
Essex is situated in Chittenden County, Vermont. It has a population of over 19,649, which has grown by 5.5% over the last ten years. The cost of living index in Essex, 95, is below the national average. New single-family homes in Essex cost $228,000 on average, which is below the state average. In 2008, six new homes were built in Essex, down from thirteen the previous year.
The three big industries for women in Essex are educational services, health care, and computer and electronic products. For men, it is computer and electronic products, educational services, and construction. The average travel time to work is about 19 minutes. More than 45.6% of Essex residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.1%, is higher than the state average.
The unemployment rate in Essex is 4.8%, which is less than Vermont's average of 5.9%. About 2.6% of Essex's residents are below the poverty line, which is better than the state average.
The percentage of Essex residents that are affiliated with a religious congregation, 39.8%, is less than both the national and state average. Federated Church, Covenant Community Church and Essex Alliance Church are among the churches located in Essex. The largest religious groups are the Catholic Church, the United Church of Christ and the United Methodist Church.
Essex is home to the Essex Free Library and the Essex Town Hall.