Career and Education Opportunities for Advertising Agents in Burlington, Vermont
There are many career and education opportunities for advertising agents in the Burlington, Vermont area. Currently, 530 people work as advertising agents in Vermont. This is expected to shrink by 3% to 510 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
A person working as an advertising agent can expect to earn about $18 per hour or $38,410 annually on average in Vermont and about $20 per hour or $43,480 yearly on average in the U.S. as a whole. Earnings for advertising agents are not quite as good as earnings in the general category of Sales and Clerical in Vermont and better than general Sales and Clerical category earnings nationally.
There is one school within twenty-five miles of Burlington where you can study to be an advertising agent, among seventeen schools of higher education total in the Burlington area. The most common level of education for advertising agents is a Bachelor's degree. It will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Burlington include:
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Champlain College - Burlington, VT
Champlain College, 163 S. Willard St, Burlington, VT 05401. Champlain College is a small college located in Burlington, Vermont. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,907 students and an admission rate of 73%. Champlain College has a bachelor's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Burlington, Vermont
Burlington is situated in Chittenden County, Vermont. It has a population of over 38,897. The cost of living index in Burlington, 102, is near the national average. New single-family homes in Burlington cost $152,400 on average, which is far less than the state average. In 2008, five new homes were constructed in Burlington, down from eight the previous year.
The three big industries for women in Burlington are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 17 minutes. More than 42.0% of Burlington residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.6%, is higher than the state average.
The unemployment rate in Burlington is 5.2%, which is less than Vermont's average of 5.9%. About 20.0% of Burlington's residents are below the poverty line, which is worse than the state average.
The percentage of Burlington residents that are affiliated with a religious congregation, 39.8%, is less than both the national and state average. Saint Mark Church, Champlain Valley Baptist Church and Church of God in Christ are some of the churches located in Burlington. The most common religious groups are the Catholic Church, the United Church of Christ and the United Methodist Church.
Burlington is home to the South Breakwater Light and the Vermont State Craft Center Shelburne Farms as well as Ethan Allen Park and Head of Church Street Historic District. Shopping malls in the area include Church Street Marketplace Shopping Center, North Avenue Shopping Center and Burlington Square Shopping Center. Visitors to Burlington can choose from Holiday Inn, Radisson Hotel Burlington and Champlain Inn for temporary stays in the area.