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Career and Education Opportunities for Advertising Managers in Burlington, Vermont

For those living in the Burlington, Vermont area, there are many career and education opportunities for advertising managers. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $33 per hour or $69,270 annually on average in Vermont. In the U.S. as a whole, their income is about $38 hourly or $80,220 per year on average. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Vermont and not quite as good as general Marketing and Advertising category earnings nationally. People working as advertising managers can fill a number of jobs, such as: art director, advertising account manager, and classified advertising manager.

There are three schools within twenty-five miles of Burlington where you can study to be an advertising manager, among seventeen schools of higher education total in the Burlington area. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Burlington include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Johnson State College - Johnson, VT

Johnson State College, 337 College Hill, Johnson, VT 05656-9464. Johnson State College is a small college located in Johnson, Vermont. It is a public school with primarily 4-year or above programs. It has 1,850 students and an admission rate of 82%. Johnson State College has a bachelor's degree program in Marketing/Marketing Management.

Champlain College - Burlington, VT

Champlain College, 163 S. Willard St, Burlington, VT 05401. Champlain College is a small college located in Burlington, Vermont. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,907 students and an admission rate of 73%. Champlain College has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, associate's degree and bachelor's degree which graduated zero and sixteen students respectively in 2008.
  • Advertising, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree which graduated 16 students in 2008.

SUNY College at Plattsburgh - Plattsburgh, NY

SUNY College at Plattsburgh, 101 Broad Street, Plattsburgh, NY 12901-2681. SUNY College at Plattsburgh is a medium sized college located in Plattsburgh, New York. It is a public school with primarily 4-year or above programs. It has 6,358 students and an admission rate of 49%. SUNY College at Plattsburgh has a bachelor's degree program in Marketing/Marketing Management which graduated fourteen students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Burlington, Vermont

Burlington, Vermont
Burlington, Vermont photo by Avala

Burlington is situated in Chittenden County, Vermont. It has a population of over 38,897. The cost of living index in Burlington, 102, is near the national average. New single-family homes in Burlington cost $152,400 on average, which is far less than the state average. In 2008, five new homes were constructed in Burlington, down from eight the previous year.

The three big industries for women in Burlington are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 17 minutes. More than 42.0% of Burlington residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.6%, is higher than the state average.

The unemployment rate in Burlington is 5.2%, which is less than Vermont's average of 5.9%. About 20.0% of Burlington's residents are below the poverty line, which is worse than the state average.

The percentage of Burlington residents that are affiliated with a religious congregation, 39.8%, is less than both the national and state average. Saint Mark Church, Champlain Valley Baptist Church and Church of God in Christ are some of the churches located in Burlington. The most common religious groups are the Catholic Church, the United Church of Christ and the United Methodist Church.

Burlington is home to the South Breakwater Light and the Vermont State Craft Center Shelburne Farms as well as Ethan Allen Park and Head of Church Street Historic District. Shopping malls in the area include Church Street Marketplace Shopping Center, North Avenue Shopping Center and Burlington Square Shopping Center. Visitors to Burlington can choose from Holiday Inn, Radisson Hotel Burlington and Champlain Inn for temporary stays in the area.