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Career and Education Opportunities for Market Research Analysts in Burlington, Vermont

For those living in the Burlington, Vermont area, there are many career and education opportunities for market research analysts. There are currently 720 working market research analysts in Vermont; this should grow by 17% to 850 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $23 per hour or $48,860 annually on average in Vermont. Nationally, their income is about $29 per hour or $61,070 annually. Market research analysts earn less than people working in the category of Social Sciences generally in Vermont and less than people in the Social Sciences category nationally. Market research analysts work in a variety of jobs, including: research analyst, marketing support specialist, and internet sourcer.

The Burlington area is home to seventeen schools of higher education, including four within twenty-five miles of Burlington where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Burlington include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Norwich University - Northfield, VT

Norwich University, 158 Harmon Drive, Northfield, VT 05663-1035. Norwich University is a small university located in Northfield, Vermont. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,322 students and an admission rate of 66%. Norwich University has a bachelor's degree program in Economics which graduated one student in 2008.

Saint Michaels College - Colchester, VT

Saint Michaels College, One Winooski Park, Colchester, VT 05439. Saint Michaels College is a small college located in Colchester, Vermont. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,428 students and an admission rate of 69%. Saint Michaels College has a bachelor's degree program in Economics which graduated three students in 2008.

University of Vermont - Burlington, VT

University of Vermont, 85 S Prospect St, Burlington, VT 05405-0160. University of Vermont is a large university located in Burlington, Vermont. It is a public school with primarily 4-year or above programs. It has 12,800 students and an admission rate of 65%. University of Vermont has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 7 students in 2008.
  • Applied Economics, bachelor's degree which graduated 23 students in 2008.

SUNY College at Plattsburgh - Plattsburgh, NY

SUNY College at Plattsburgh, 101 Broad Street, Plattsburgh, NY 12901-2681. SUNY College at Plattsburgh is a medium sized college located in Plattsburgh, New York. It is a public school with primarily 4-year or above programs. It has 6,358 students and an admission rate of 49%. SUNY College at Plattsburgh has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Burlington, Vermont

Burlington, Vermont
Burlington, Vermont photo by Avala

Burlington is situated in Chittenden County, Vermont. It has a population of over 38,897. The cost of living index in Burlington, 102, is near the national average. New single-family homes in Burlington cost $152,400 on average, which is far less than the state average. In 2008, five new homes were constructed in Burlington, down from eight the previous year.

The three big industries for women in Burlington are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 17 minutes. More than 42.0% of Burlington residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.6%, is higher than the state average.

The unemployment rate in Burlington is 5.2%, which is less than Vermont's average of 5.9%. About 20.0% of Burlington's residents are below the poverty line, which is worse than the state average.

The percentage of Burlington residents that are affiliated with a religious congregation, 39.8%, is less than both the national and state average. Saint Mark Church, Champlain Valley Baptist Church and Church of God in Christ are some of the churches located in Burlington. The most common religious groups are the Catholic Church, the United Church of Christ and the United Methodist Church.

Burlington is home to the South Breakwater Light and the Vermont State Craft Center Shelburne Farms as well as Ethan Allen Park and Head of Church Street Historic District. Shopping malls in the area include Church Street Marketplace Shopping Center, North Avenue Shopping Center and Burlington Square Shopping Center. Visitors to Burlington can choose from Holiday Inn, Radisson Hotel Burlington and Champlain Inn for temporary stays in the area.