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Career and Education Opportunities for Public Relations Specialists in Burlington, Vermont

Public relations specialist career and educational opportunities abound in Burlington, Vermont. There are currently 1,240 jobs for public relations specialists in Vermont and this is projected to grow by 12% to 1,380 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $21 hourly or $44,860 yearly on average in Vermont. Nationally, their income is about $24 per hour or $51,280 yearly. People working as public relations specialists can fill a number of jobs, such as: corporate communications specialist, speech writer, and public information officer.

There are three schools within twenty-five miles of Burlington where you can study to be a public relations specialist, among seventeen schools of higher education total in the Burlington area. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Burlington include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Norwich University - Northfield, VT

Norwich University, 158 Harmon Drive, Northfield, VT 05663-1035. Norwich University is a small university located in Northfield, Vermont. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,322 students and an admission rate of 66%. Norwich University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventeen students in 2008.

Champlain College - Burlington, VT

Champlain College, 163 S. Willard St, Burlington, VT 05401. Champlain College is a small college located in Burlington, Vermont. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,907 students and an admission rate of 73%. Champlain College has an associate's degree and a bachelor's degree program in Public Relations/Image Management which graduated zero and sixteen students respectively in 2008.

Community College of Vermont - Waterbury, VT

Community College of Vermont, 103 South Main Street, Waterbury, VT 05676-0120. Community College of Vermont is a medium sized college located in Waterbury, Vermont. It is a public school with primarily 2-year programs and has 5,550 students. Community College of Vermont has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Burlington, Vermont

Burlington, Vermont
Burlington, Vermont photo by Avala

Burlington is situated in Chittenden County, Vermont. It has a population of over 38,897. The cost of living index in Burlington, 102, is near the national average. New single-family homes in Burlington cost $152,400 on average, which is far less than the state average. In 2008, five new homes were constructed in Burlington, down from eight the previous year.

The three big industries for women in Burlington are educational services, health care, and accommodation and food services. For men, it is educational services, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 17 minutes. More than 42.0% of Burlington residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.6%, is higher than the state average.

The unemployment rate in Burlington is 5.2%, which is less than Vermont's average of 5.9%. About 20.0% of Burlington's residents are below the poverty line, which is worse than the state average.

The percentage of Burlington residents that are affiliated with a religious congregation, 39.8%, is less than both the national and state average. Saint Mark Church, Champlain Valley Baptist Church and Church of God in Christ are some of the churches located in Burlington. The most common religious groups are the Catholic Church, the United Church of Christ and the United Methodist Church.

Burlington is home to the South Breakwater Light and the Vermont State Craft Center Shelburne Farms as well as Ethan Allen Park and Head of Church Street Historic District. Shopping malls in the area include Church Street Marketplace Shopping Center, North Avenue Shopping Center and Burlington Square Shopping Center. Visitors to Burlington can choose from Holiday Inn, Radisson Hotel Burlington and Champlain Inn for temporary stays in the area.