Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Market Research Analysts in West Valley City, Utah

Market research analysts can find both educational opportunities and jobs in the West Valley City, Utah area. About 2,030 people are currently employed as market research analysts in Utah. By 2016, this is expected to grow by 30% to about 2,650 people employed. This is better than the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $24 per hour or $50,940 yearly on average in Utah. Nationally they average about $29 per hour or $61,070 annually. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Utah, and not quite as good as the overall Social Sciences category nationally. Jobs in this field include: market researcher, advertising analyst, and marketing specialist.

There are thirty-three schools of higher education in the West Valley City area, including four within twenty-five miles of West Valley City where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in West Valley City include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Salt Lake Community College - Salt Lake City, UT

Salt Lake Community College, 4600 S Redwood Rd, Salt Lake City, UT 84123. Salt Lake Community College is a large college located in Salt Lake City, Utah. It is a public school with primarily 2-year programs and has 29,539 students. Salt Lake Community College has an associate's degree program in Economics which graduated ten students in 2008.

University of Utah - Salt Lake City, UT

University of Utah, 201 Presidents Circle, Salt Lake City, UT 84112-9008. University of Utah is a large university located in Salt Lake City, Utah. It is a public school with primarily 4-year or above programs. It has 28,211 students and an admission rate of 81%. University of Utah has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated 278, five, and thirteen students respectively in 2008.
  • Econometrics and Quantitative Economics, master's degree which graduated 1 student in 2008.

Brigham Young University - Provo, UT

Brigham Young University, Main Campus, Provo, UT 84602. Brigham Young University is a large university located in Provo, Utah. It is a private not-for-profit school with primarily 4-year or above programs. It has 34,227 students and an admission rate of 69%. Brigham Young University has a bachelor's degree program in Economics which graduated ten students in 2008.

Westminster College - Salt Lake City, UT

Westminster College, 1840 South 1300 East, Salt Lake City, UT 84105. Westminster College is a small college located in Salt Lake City, Utah. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,837 students and an admission rate of 81%. Westminster College has a bachelor's degree and a postbaccalaureate certificate program in Business/Managerial Economics which graduated six and zero students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: West Valley City, Utah

West Valley City, Utah
West Valley City, Utah photo by Joe Tordiff

West Valley City is situated in Salt Lake County, Utah. It has a population of over 123,447, which has grown by 13.4% in the past ten years. The cost of living index in West Valley City, 87, is well below the national average. New single-family homes in West Valley City are valued at $108,600 on average, which is far less than the state average. In 2008, ninety-eight new homes were constructed in West Valley City, down from two hundred thirty-five the previous year.

The three most popular industries for women in West Valley City are finance and insurance, health care, and educational services. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 23 minutes. More than 11.4% of West Valley City residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 2.8%, is lower than the state average.

The unemployment rate in West Valley City is 8.3%, which is greater than Utah's average of 6.3%.

The percentage of West Valley City residents that are affiliated with a religious congregation, 67.5%, is more than the national average but less than the state average. The Church of Jesus Christ of Latter Day Saints, Atonement Lutheran Church and Saints Peter and Paul Catholic Church are some of the churches located in West Valley City. The most common religious groups are the LDS (Mormon) Church, the Catholic Church and the Southern Baptist Convention.

West Valley City is home to the Valley Indoor Market Place and the Mini Warehouse Condominium. Shopping malls in the area include Redwood Shopping Center, Valley Fair Mall and Granger Shopping Center.