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Career and Education Opportunities for Public Relations Specialists in West Valley City, Utah

Public relations specialists can find many career and educational opportunities in the West Valley City, Utah area. Currently, 2,330 people work as public relations specialists in Utah. This is expected to grow 28% to about 2,980 people by 2016. This is better than the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $21 hourly or $45,670 annually on average in Utah. Nationally they average about $24 per hour or $51,280 per year. People working as public relations specialists can fill a number of jobs, such as: service promoter salesperson, publicity writer, and information and communications specialist.

The West Valley City area is home to thirty-three schools of higher education, including three within twenty-five miles of West Valley City where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in West Valley City include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Salt Lake Community College - Salt Lake City, UT

Salt Lake Community College, 4600 S Redwood Rd, Salt Lake City, UT 84123. Salt Lake Community College is a large college located in Salt Lake City, Utah. It is a public school with primarily 2-year programs and has 29,539 students. Salt Lake Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nine students in 2008.

University of Utah - Salt Lake City, UT

University of Utah, 201 Presidents Circle, Salt Lake City, UT 84112-9008. University of Utah is a large university located in Salt Lake City, Utah. It is a public school with primarily 4-year or above programs. It has 28,211 students and an admission rate of 81%. University of Utah has bachelor's degree, master's degree, and doctor's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated 151, nine, and six students respectively in 2008.

Westminster College - Salt Lake City, UT

Westminster College, 1840 South 1300 East, Salt Lake City, UT 84105. Westminster College is a small college located in Salt Lake City, Utah. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,837 students and an admission rate of 81%. Westminster College has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated zero and ten students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: West Valley City, Utah

West Valley City, Utah
West Valley City, Utah photo by Joe Tordiff

West Valley City is situated in Salt Lake County, Utah. It has a population of over 123,447, which has grown by 13.4% in the past ten years. The cost of living index in West Valley City, 87, is well below the national average. New single-family homes in West Valley City are valued at $108,600 on average, which is far less than the state average. In 2008, ninety-eight new homes were constructed in West Valley City, down from two hundred thirty-five the previous year.

The three most popular industries for women in West Valley City are finance and insurance, health care, and educational services. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 23 minutes. More than 11.4% of West Valley City residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 2.8%, is lower than the state average.

The unemployment rate in West Valley City is 8.3%, which is greater than Utah's average of 6.3%.

The percentage of West Valley City residents that are affiliated with a religious congregation, 67.5%, is more than the national average but less than the state average. The Church of Jesus Christ of Latter Day Saints, Atonement Lutheran Church and Saints Peter and Paul Catholic Church are some of the churches located in West Valley City. The most common religious groups are the LDS (Mormon) Church, the Catholic Church and the Southern Baptist Convention.

West Valley City is home to the Valley Indoor Market Place and the Mini Warehouse Condominium. Shopping malls in the area include Redwood Shopping Center, Valley Fair Mall and Granger Shopping Center.