Career and Education Opportunities for Advertising Agents in Provo, Utah
If you want to be an advertising agent, the Provo, Utah area offers many opportunities both for education and employment. There are currently 1,200 jobs for advertising agents in Utah and this is projected to grow by 40% to 1,680 jobs by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $17 per hour or $37,000 yearly on average in Utah and about $20 hourly or $43,480 yearly on average nationally. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Utah earn less. They earn more than people working in the overall category of Sales and Clerical nationally.
The Provo area is home to thirty-five schools of higher education, including one within twenty-five miles of Provo where you can get a degree as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. You can expect to spend about four years training to become an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Provo include:
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Brigham Young University - Provo, UT
Brigham Young University, Main Campus, Provo, UT 84602. Brigham Young University is a large university located in Provo, Utah. It is a private not-for-profit school with primarily 4-year or above programs. It has 34,227 students and an admission rate of 69%. Brigham Young University has a bachelor's degree program in Advertising which graduated 110 students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Provo, Utah
Provo is situated in Utah County, Utah. It has a population of over 118,581, which has grown by 12.8% over the last ten years. The cost of living index in Provo, 92, is below the national average. New single-family homes in Provo cost $296,100 on average, which is far greater than the state average. In 2008, fifty-seven new homes were built in Provo, down from one hundred eighty-one the previous year.
The three most popular industries for women in Provo are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and professional, scientific, and technical services. The average commute to work is about 16 minutes. More than 35.7% of Provo residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.9%, is higher than the state average.
The unemployment rate in Provo is 6.4%, which is greater than Utah's average of 6.3%.
The percentage of Provo residents that are affiliated with a religious congregation, 89.9%, is more than both the national and state average. Kingdom Hall of Jehovahs Witnesses, Seventh Day Adventist Church and The Church of Jesus Christ of Latter Day Saints are all churches located in Provo. The most prominent religious groups are the LDS (Mormon) Church, the Catholic Church and the Assemblies of God.
Provo is home to the Provo Temple and the Lakeside Campground as well as Utah Lake State Park and Cougar Stadium. Visitors to Provo can choose from Amenity Motor Inn, Hines Mansion Bed & Breakfast and Travelodge for temporary stays in the area.