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Career and Education Opportunities for Market Research Analysts in Provo, Utah

Market research analysts can find many career and educational opportunities in the Provo, Utah area. Currently, 2,030 people work as market research analysts in Utah. This is expected to grow by 30% to 2,650 people by 2016. This is better than the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $24 hourly or $50,940 per year on average in Utah. Nationally, their income is about $29 hourly or $61,070 annually. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Utah, and not quite as good as the overall Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: communications specialist, business development analyst, and marketing director.

There are thirty-five schools of higher education in the Provo area, including two within twenty-five miles of Provo where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Provo include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Salt Lake Community College - Salt Lake City, UT

Salt Lake Community College, 4600 S Redwood Rd, Salt Lake City, UT 84123. Salt Lake Community College is a large college located in Salt Lake City, Utah. It is a public school with primarily 2-year programs and has 29,539 students. Salt Lake Community College has an associate's degree program in Economics which graduated ten students in 2008.

Brigham Young University - Provo, UT

Brigham Young University, Main Campus, Provo, UT 84602. Brigham Young University is a large university located in Provo, Utah. It is a private not-for-profit school with primarily 4-year or above programs. It has 34,227 students and an admission rate of 69%. Brigham Young University has a bachelor's degree program in Economics which graduated ten students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Provo, Utah

Provo, Utah
Provo, Utah photo by Emes

Provo is situated in Utah County, Utah. It has a population of over 118,581, which has grown by 12.8% over the last ten years. The cost of living index in Provo, 92, is below the national average. New single-family homes in Provo cost $296,100 on average, which is far greater than the state average. In 2008, fifty-seven new homes were built in Provo, down from one hundred eighty-one the previous year.

The three most popular industries for women in Provo are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and professional, scientific, and technical services. The average commute to work is about 16 minutes. More than 35.7% of Provo residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.9%, is higher than the state average.

The unemployment rate in Provo is 6.4%, which is greater than Utah's average of 6.3%.

The percentage of Provo residents that are affiliated with a religious congregation, 89.9%, is more than both the national and state average. Kingdom Hall of Jehovahs Witnesses, Seventh Day Adventist Church and The Church of Jesus Christ of Latter Day Saints are all churches located in Provo. The most prominent religious groups are the LDS (Mormon) Church, the Catholic Church and the Assemblies of God.

Provo is home to the Provo Temple and the Lakeside Campground as well as Utah Lake State Park and Cougar Stadium. Visitors to Provo can choose from Amenity Motor Inn, Hines Mansion Bed & Breakfast and Travelodge for temporary stays in the area.