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Career and Education Opportunities for Public Relations Specialists in Provo, Utah

Public relations specialists can find both educational opportunities and jobs in the Provo, Utah area. About 2,330 people are currently employed as public relations specialists in Utah. By 2016, this is expected to grow by 28% to about 2,980 people employed. This is better than the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $21 hourly or $45,670 annually on average in Utah. Nationally they average about $24 per hour or $51,280 annually. Jobs in this field include: press secretary, communications manager, and service promoter salesperson.

There are two schools within twenty-five miles of Provo where you can study to be a public relations specialist, among thirty-five schools of higher education total in the Provo area. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Provo include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Utah Valley University - Orem, UT

Utah Valley University, 800 W University Parkway, Orem, UT 84058-5999. Utah Valley University is a large university located in Orem, Utah. It is a public school with primarily 4-year or above programs and has 26,696 students. Utah Valley University has an associate's degree and a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fifteen and thirteen students respectively in 2008.

Salt Lake Community College - Salt Lake City, UT

Salt Lake Community College, 4600 S Redwood Rd, Salt Lake City, UT 84123. Salt Lake Community College is a large college located in Salt Lake City, Utah. It is a public school with primarily 2-year programs and has 29,539 students. Salt Lake Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nine students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Provo, Utah

Provo, Utah
Provo, Utah photo by Emes

Provo is situated in Utah County, Utah. It has a population of over 118,581, which has grown by 12.8% over the last ten years. The cost of living index in Provo, 92, is below the national average. New single-family homes in Provo cost $296,100 on average, which is far greater than the state average. In 2008, fifty-seven new homes were built in Provo, down from one hundred eighty-one the previous year.

The three most popular industries for women in Provo are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and professional, scientific, and technical services. The average commute to work is about 16 minutes. More than 35.7% of Provo residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.9%, is higher than the state average.

The unemployment rate in Provo is 6.4%, which is greater than Utah's average of 6.3%.

The percentage of Provo residents that are affiliated with a religious congregation, 89.9%, is more than both the national and state average. Kingdom Hall of Jehovahs Witnesses, Seventh Day Adventist Church and The Church of Jesus Christ of Latter Day Saints are all churches located in Provo. The most prominent religious groups are the LDS (Mormon) Church, the Catholic Church and the Assemblies of God.

Provo is home to the Provo Temple and the Lakeside Campground as well as Utah Lake State Park and Cougar Stadium. Visitors to Provo can choose from Amenity Motor Inn, Hines Mansion Bed & Breakfast and Travelodge for temporary stays in the area.