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Career and Education Opportunities for Marketing Managers in Utah

Utah has a population of 2,784,572, which has grown by 24.69% in the last 10 years. Nicknamed the "Beehive State," Utah's capital and largest city is Salt Lake City.

There are currently 1,070 jobs for marketing managers in Utah and this is projected to grow 31% to about 1,410 jobs by 2016. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $40 per hour or $84,280 per year on average in Utah. In the U.S. as a whole, their income is about $52 hourly or $108,580 yearly on average. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Utah, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: marketing communications manager, marketing officer, and strategist.

In 2008, there were a total of 1,702,493 jobs in Utah. The average annual income was $32,050 in 2008, up from $31,800 the previous year. The unemployment rate in Utah was 6.6% in 2009, which has grown by 2.9% since the previous year. Approximately 26.1% of Utah residents have college degrees, which is higher than the national average.

The top industries in Utah include activities related to credit intermediation, nonferrous metal production, and sporting goods manufacturing. Notable tourist attractions include the Chase Home Museum UT Folk Arts, the Utah Museum of Arts & History, and the Utah State Government.

CITIES WITH Marketing Manager OPPORTUNITIES IN Utah


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Utah include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Utah

Utah
Utah photo by the U.S. National Park Service

Utah has a population of 2,784,572, which has grown by 24.69% in the last 10 years. Nicknamed the "Beehive State," Utah's capital and biggest city is Salt Lake City. In 2008, there were a total of 1,702,493 jobs in Utah. The average annual income was $32,050 in 2008, up from $31,800 in 2007. The unemployment rate in Utah was 6.6% in 2009, which has grown by 2.9% since the previous year. Approximately 26.1% of Utah residents have college degrees, which is higher than the national average.

The top industries in Utah include activities related to credit intermediation, nonferrous metal production, and sporting goods manufacturing. Notable tourist destinations include the Utah State Government, the Hogle Zoo, and the Utah Museum of Natural History.