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Career and Education Opportunities for Marketing Managers in Waco, Texas

If you want to be a marketing manager, the Waco, Texas area offers many opportunities both for education and employment. Currently, 9,850 people work as marketing managers in Texas. This is expected to grow 19% to about 11,750 people by 2016. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

A person working as a marketing manager can expect to earn about $54 hourly or $113,500 per year on average in Texas and about $52 per hour or $108,580 yearly on average in the U.S. as a whole. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Texas earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. People working as marketing managers can fill a number of jobs, such as: marketing vice president, bridal consultant, and brand manager.

The Waco area is home to seven schools of higher education, including one within twenty-five miles of Waco where you can get a degree as a marketing manager. The most common level of education for marketing managers is a Bachelor's degree. You can expect to spend about four years studying to be a marketing manager if you already have a high school diploma.


Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Waco include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.


Baylor University - Waco, TX

Baylor University, 500 Speight Ave., Waco, TX 76798. Baylor University is a large university located in Waco, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,541 students and an admission rate of 51%. Baylor University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-eight students in 2008.


Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.


Waco, Texas
Waco, Texas photo by Aboxorocks

Waco is situated in Mclennan County, Texas. It has a population of over 124,009, which has grown by 9.0% over the last ten years. The cost of living index in Waco, 82, is well below the national average. New single-family homes in Waco are valued at $144,900 on average, which is well below the state average. In 2008, three hundred eighty-eight new homes were built in Waco, down from five hundred fifty the previous year.

The top three industries for women in Waco are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average commute to work is about 18 minutes. More than 18.6% of Waco residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.4%, is higher than the state average.

The unemployment rate in Waco is 7.4%, which is less than Texas's average of 8.1%.

The percentage of Waco residents that are affiliated with a religious congregation, 60.5%, is more than both the national and state average. El Calvario Presbyterian Church, Abundant New Life Assembly of God Church and Adams Chapel African Methodist Episcopal Church are among the churches located in Waco. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Waco is home to the Helen Marie Taylor Museum and the Potts Interchange as well as Heart O Texas Coliseum and Kathy Ball Park. Shopping malls in the area include Lake Air Shopping Center and Richland Shopping Center. Visitors to Waco can choose from Budget Inn, America's Best Inns and Best Western Old Main Lodge for temporary stays in the area.